Adrien Bouchet - Faculty & Adjuncts

Adrien Bouchet, PhD

Adrien Bouchet, PhD
Senior Associate Dean of Academic Affairs, Collins College of Business
Chair, Management, Marketing, and International Business
Warren Clinic Associate Professor of Sports Administration
College of Business
Management, Marketing, and International Business
918-631-2943 Helmerich Hall Room 302D


PhD – Texas A&M University MS – Arizona State University BS – Auburn University


Adrien Bouchet currently serves as the Senior Associate Dean and Warren Clinic Endowed Professor of Sport Management in the Collins College of Business. His articles have appeared in Journal of Services Marketing, Developments in Marketing Science, Journal of Consumer Behavior, Journal of Sport Management, Sport Management Review, Sport Marketing Quarterly, Managerial Finance, and OMEGA - International Journal of Management Science. His paper (with a co-author) from a Knight Commission of Intercollegiate Athletics grant was featured on His 2015 article (with co-authors) "The role of reputation, status, and university endowment in increased athletic competition" evidence from NCAA division I" won the best paper in the strategy track at the Southern Management Association. Bouchet is a NASSM Research Fellow and won the Collins College of Business Mayo Excellence in Research award in 2015.

Research Interests

Organizational theory, marketing research within sports organizations, escalation and de-escalation within intercollegiate athletics, marketing, organizational behavior, management theory

Teaching Interests

Management & marketing issues in sport


Journal Articles

  • Doellman , T., F. Bouchet, and B. Chabowski. A Dichotomy of Sport Sponsorships: Does the Nature of Competition Among Sponsors Matter?. Journal of Sport Management, 2021.
  • Bouchet , F., M. Troilo, T. Urban, W. Sutton, and M. Mondello. Business Analytics in Sport Marketing: Evidence from the Field. Vol. 11, International Journal of Revenue Management, 2020, pp. 277-96.
  • Nite , C., M. Hutchinson, and F. Bouchet. Towars an Institutional Theory of Escalation of Commitment. Sport Management Review, 2018.
  • Bouchet , F., T. Doellman, M. Troilo, and B. Walkup. Preempting the Competition: How Do Shareholders View Sponsorships in the Sport Apparel Industry?. Vol. 31, Journal of Sport Management, 2017, pp. 275-87.
  • Parris, Denise et al. “Change Is Hard: Overcoming Barriers to Service Innovations.” Journal of Service Marketing (2017): n. pag. Print.

  • Bouchet , F., M. Troilo, and B. Walkup. Dynamic Pricing Usage in Sports for Revenue Management. Vol. 42, Managerial Finance, 2016, pp. 913-21.
  • Bouchet , F., M. Laird, M. Troilo, M. Hutchinson, and G. Ferris. Ascending the Ladder: The Role of Status and Reputation in Escalation of Commitment. Vol. 20, Sport Management Review, 2016, pp. 395-07.
  • Bouchet , F., T. Doellman, M. Troilo, and B. Walkup. The Impact of International Football Matches on Primary Sponsors and Shareholder Wealth. Vol. 29, Journal of Sport Management, 2015, pp. 200-1.
  • Zboja, James J., Mary Dana Laird, and F. Adrien Bouchet, “The Moderating Role of Consumer Entitlement on the Relationship of Value with Customer Satisfaction,” Journal of Consumer Behaviour, 15 (3), 216-224.

  • Bouchet , F., M. Troilo, and W. Spaniel. International Sourcing, Social Responsibility, and Human Assets: A Framework for Labor Procurement Negotiations in baseball’s Talent Supply Chain. Vol. 15, Corporate Governance: An International Journal of Business and Society, 2015, pp. 214-28.
  • Nite, Calvin et al. “Locating Universities within the Phases of Escalation of Commitment to Intercollegiate Athletics.” Journal of Applied Sports Management 7.1 (2015): 87–107. Print.

  • Parriss, Denise et al. “More than Competition: Exploring Stakeholder Identities at a Grassroots Cause-Related Sporting Event.” International Review on Public and Nonprofit Marketing April (2015): 1–26. Print.

  • Hutchinson, Michael, Calvin Nite, and Frank Bouchet. “Escalation of Commitment in United States Collegiate Athletics Departments: an Investigation of Social and Structural Determinant of Commitment.” Journal of Sport Management 29.1 (2015): 57–75. Print.

  • Hutchinson , M., and F. Bouchet. Organizational Redirection in Highly Bureaucratic Environments: De-Escalation of Commitment Among Division I Athletic Departments. Vol. 28, Journal of Sport Management, 2014, pp. 143-61.
  • Parris, Denise et al. “Action Sports Athletes as Entrepreneurs: Female Professional Wakeboarders, Sponsorship, and Branding.” Sport Management Review 17.4 (2014): 530–545. Print.

  • Hutchinson , M., and F. Bouchet. Achieving Organizational De-Escalation: Exit Strategy Implementation Among United States Collegiate Athletic Departments. Vol. 17, Sport Management Review, 2014, pp. 347-61.
  • Bouchet , F., M. Troilo, and J. Welty Peachey. Major League Baseball and the Dominican Republic: What Is in the Best Interest of the Players?. Vol. 16, Sport Management Review, 2012, pp. 236-50.
  • Bouchet , F., and M. Hutchinson. De-Escalation of Commitment: A Case Study Examination of the University of Chicago’s Decision to Leave Division I Athletics and Its Impact on Institutional Branding. Vol. 4, Journal of Sport Administration & Supervision, 2012, pp. 97-113.
  • Bouchet , F., K. Ballouli, and G. Bennett. Implementing a Ticket Sales Force in College Athletics. Vol. 2, Sport Marketing Quarterly, 2011, pp. 22-23.
  • Bouchet , F., and M. Hutchinson. Organizational Escalation and Retreat: A Case Study of Birmingham Southern College’s Move from NAIA to Division I Athletics and Then to Division III Classification. Vol. 4, Journal of Intercollegiate Sport, 2011, pp. 261-82.
  • Bouchet , F., M. Hutchinson, and P. Batista. The Effectiveness of Early Termination Clauses In Coaching Contracts. Vol. 27, Applied Research in Coaching in Athletics Annual, 2011, pp. 147-63.
  • Choi , J., Y. Tsuji, M. Hutchinson, and F. Bouchet. An Investigation of Sponsorship Implications Within a State Sports Festival: The Case of the Florida Sunshine State Games. Vol. 12, International Journal of Sports Marketing & Sponsorship, 2011, p. 108.
  • Bouchet , F., and M. Hutchinson. Organizational Escalation to an Uncertain Course of Action A Case Study of Institutional Branding at SMU. Vol. 1, Journal of Issues in Intercollegiate Athletics, 2010, pp. 272-95.
  • Hutchinson , M., and F. Bouchet. Sponsoring Firms Assess Perceptions of Sport Property Engagement and Execution. Vol. 4, Journal of Sponsorship, 2010, pp. 49-71.
  • Nite , C., and F. Bouchet. Trust and Teams. Vol. 26, Applied Research in Coaching In Athletics Annual, 2009, pp. 278-84.
  • Troilo, Michael et al. “Perception, Reality and the Adoption of Business Analytics: Evidence from North American Professional Sports Organizations.” Omega: The Journal of Management Science (2018): n. pag. Print.

  • Investment in Human Resources: Evidence from Major League Baseball. Journal of Sport Economics.
  • Bajaj , A., F. Bouchet, and L. Sun. The Mediating Effect of Bridging Social Capital Between Social Media Usage and Affective Attitude: An Explanatory Model. Vol. 13, International Journal of Social Media and Online Communities.

Conference Proceedings

  • The Role of Intensity of Alumni Sports Site Usage on Social Capital, Team Identification and Purchase Intentions. Association of Business Information Systems, 2015.

Magazine/Trade Publications

  • Bouchet , F., M. Troilo, and B. Walkup. “Is Chevrolet’s Stock Price Affected When Manchester United Travels abroad?”. Vol. Summer, Collins College of Business Magazine, 2014.

Written Case with Instructional Materials

  • Walkup , B., F. Bouchet, and K. Lemke. Corporate Ownership Model: Should Borussia Dortmund Take on an Equity Partner?. Vol. 16, Journal of Business Cases and Applications, 2016.
  • Bouchet , F., M. Troilo, and J. Paul. Gazprom, Russia, and the Theory of Soft Power: Strategic Positioning through Football Sponsorships. The Case Research Journal.


  • Chabowski, Brian et al. “Sponsorships, Culture, and Shareholder Wealth: Evidence from International Sponsorships.” Winter Marketing Academic Conference, The American Marketing Association (2017): n. pag. Print.

  • Troilo , M., and F. Bouchet. Editorial. Vol. 7, International Journal of Revenue Management, 2013, pp. 91-94.
  • Hutchinson , M., and F. Bouchet. De-Escalation of Commitment in University Athletics: An Investigation in Division I Universities. Knight Commission on Intercollegiate Athletics, 2012.

Courses Taught

  • Introduction to Sport Management
  • MBA Experience 2
  • Independent Study
  • Business and Society
  • International Sport Business
  • Principles of Management
  • Seminar in Management
  • Revenue Generation for Sport Organizations
  • Sport Management Internship

Professional Affiliations

  • North American Society for Sport Management

Awards & Honors

  • MAYO Faculty Research Award
  • Best paper – Strategy Track
  • Most Valuable Professor
  • Research Fellow