Brian Chabowski, PhD

Brian Chabowski, PhD
Associate Professor of Marketing
College of Business
Management and Marketing
918-631-2953 Helmerich Hall Room 303-B

Education

PhD – Michigan State University MBA – Indiana University BA – Monmouth College

Bio

Brian Chabowski has published widely and has received numerous awards for contributions to research and education development in the fields of marketing, management, entrepreneurship and international business. Prior to teaching at The University of Tulsa, Chabowski worked in the technology, transportation and manufacturing industries. Additionally, he has lived, worked and studied in Costa Rica, the Czech Republic, Lithuania and Estonia.

Research Interests

Marketing Strategy
Sustainability
International Business
Interdisciplinary Application of Marketing

Teaching Interests

Principles of Marketing
Marketing Channels
Innovation and Product Development
Marketing Management

Publications

Journal Articles

  • Chabowski, Brian et al. “An Assessment of the Exporting Literature: Using Theory and Data to Identify Future Research Directions.” Journal of International Marketing 26.1 (2018): 118–143. Print.

  • Samiee, Saeed, Brian Chabowski, and Thomas Hult. “Cross-National Research and International Business: An Interdisciplinary Path.” International Business Review 26.1 (2017): 89–101. Print.

  • Chabowski, Brian, and Jeannette Mena. “A Review of Global Competitiveness Research: Past Advances and Future Directions.” Journal of International Marketing 25.4 (2017): 1–24. Print.

  • Mena, Jeannette, and Brian Chabowski. “The Role of Organizational Learning in Stakeholder Marketing.” Journal of the Academy of Marketing Science 43.4 (2015): 429–52. Print.

  • Samiee, Saeed, Brian Chabowski, and G. Tomas Hult. “International Relationship Marketing: Intellectual Foundations and Avenues for Future Research.” Journal of International Marketing (2015): n. pag. Print.

  • Chabowski, B. The Role of Organizational Learning in Stakeholder Marketing. University of Tulsa Collins College of Business Magazine, 2015, p. 14.
  • Chabowski, Brian, Saeed Samiee, and G. Tomas Hult. “A Bibliometric Analysis of the Global Branding Literature and a Research Agenda.” Journal of International Business Studies 44.6 (2013): 622–634. Print.

  • Chabowski, B., C. Wood, and T. Hult. Using Bibliometrics to Evaluate the Journal of Consumer Research: Suggested Future Consumer Research Directions. Vol. 41, Advances in Consumer Research, 2013.
  • Samiee, S., and B. Chabowski. Knowledge Structure in International Marketing: A Multi-Method Bibliometric Analysis. Vol. 40, Journal of the Academy of Marketing Science, 2012, pp. 364-86.
  • Chabowski, B., G. T. Hult, and J. Mena. The Retailing Literature As a Basis for Franchising Research: Using Intellectual Structure to Advance Theory. Vol. 87, Journal of Retailing, 2011, pp. 269-84.
  • Chabowski, B., J. Mena, and T. Gonzalez-Padron. The Structure of Sustainability Research in Marketing,1958-2008: A Basis for Future Research. Vol. 39, Journal of the Academy of Marketing Science, 2011, pp. 55-70.
  • Chabowski, B., T. Gonzalez-Padron, G. T. Hult, and D. Ketchen, Jr. Knowledge Management and Balance Scorecard Outcomes: Exploring the Importance of Interpretation, Learning, and Internationality. Vol. 21, British Journal of Management, 2010, pp. 967-82.
  • Chabowski, B., G. T. Hult, T. Kiyak, and J. Mena. The Structure of JIBS’s Social Network and the Relevance of Intra-Country Variation: A Typology for Future Research. Vol. 41, Journal of International Business Studies, 2010, pp. 925-34.
  • Hult, G. T., D. Ketchen, Jr., D. Griffith, B. Chabowski, M. Hamman, B. Dykes, W. Pollitte, and S. T. Cavusgil. An Assessment of the Measurement of Performance in International Business Research. Vol. 39, Journal of International Business Studies, 2008, pp. 1064-80.
  • Hult, G. T., and B. Chabowski. Sourcing Research As an Intellectual Network of Ideas. Vol. 39, Decision Sciences, 2008, pp. 323-35.
  • Hult, G. T., D. Ketchen, Jr., and B. Chabowski. Leadership, the Buying Center, and Supply Chain Performance: A Study of Linked Users, Buyers, and Suppliers. Vol. 36, Industrial Marketing Management, 2007, pp. 393-0.

Conference Proceedings

  • Chabowski, Brian, and Saeed Samiee. “An Overview of the Country-of-Origin Research: Using Knowledge Structure to Propose Future Opportunities.” Academy of International Business Annual Meeting Proceedings, 2017. Print.

  • Samiee, Saeed, Brian Chabowski, and Thomas Hult. “An Evaluation of Cross-National Research Across Multiple Domains: Using Knowledge Structure for Future Opportunities in International Marketing.” Winter Academic Conference, The American Marketing Association (2016): n. pag. Print.

  • Chabowski, B., S. Samiee, and G. T. Hult. The Interdisciplinarity of Cross-National Research. Vol. 57, Academy of International Business Annual Meeting Proceedings, 2015, p. 150.
  • Samiee, S., B. Chabowski, and T. Hult. The Interdisciplinarity of Cross-National Research. Academy of International Business, 2015.
  • Chabowski, B., and G. T. Hult. A Review of International Innovation Research: Using Past Development to Propose a Framework for Future Development. Vol. 56, Academy of International Business Annual Meeting Proceedings, 2014, p. 36.
  • Chabowski, B., and G. T. Hult. Evaluating Competitive Advantage and Performance: How Do Marketing Assets and Financial Metrics Interrelate?. Vol. 24, American Marketing Association, Winter Educators’ Conference, 2013, p. 307.
  • Chabowski, B., S. Samiee, and G. T. Hult. An Assessment of Global Branding Research: Co-Citation Analysis As a Tool to Evaluate a Literature Area. Vol. 23, American Marketing Association, Winter Educators’ Conference, 2012, p. 372.
  • Chabowski, B., G. T. Hult, and S. Slater. A Multidimensional Perspective of the Market Orientation Literature. Vol. 22, American Marketing Association, Winter Educators’ Conference, 2011, pp. 282-3.
  • Hult, G. T., and B. Chabowski. An Empirical Study of Marketing Assets: The Influence of Capabilities-Based Resources on Marketing and Financial Metrics. Marketing Strategy Meets Wall Street Conference Proceedings, 2009.
  • Chabowski, B., and G. T. Hult. Emerging Directions for International Marketing Research. Vol. 17, Academy of Marketing Science Proceedings, World Marketing Congress, 2009, p. 21.
  • Chabowski, B., and G. T. Hult. The Heterogeneity of Intellectual Domain in International Business: An Assessment of JIBS, 1976-2005. Vol. 50, Academy of International Business Annual Meeting Proceedings, 2008, p. 67.
  • Chabowski, B. Making Intangibles Tangible Internationally: Antecedents and Consequences of Global Marketing Equity. Marketing Management Association Spring Conference Proceedings, 2007.
  • Chabowski, B., M. B. Talay, and M. B. Akdeniz. Using Time As a Tool: Effects of Duration on the Dynamics of Trust-Building Processes in Inter-Organizational Relationships. Vol. 18, American Marketing Association, Summer Educators’ Conference, 2007, pp. 107-8.
  • Chabowski, B. A Fresh Look at Standardization: Factors Influencing a Firm’s Signal of Quality. Vol. 48, Academy of International Business Annual Meeting Proceedings, 2006, p. 120.
  • Chabowski, B., and M. B. Talay. An Exploration of Resources External to the Firm: Can Endorsement by a Celebrity Add Value?. Vol. 17, American Marketing Association, Summer Educators’ Conference, 2006, pp. 382-3.
  • Deligonul, S., S. T. Cavusgil, G. T. Hult, B. Chabowski, S. Cui, C. Finnegan, T. Gonzalez-Padron, F. N. Harmancioglu, M. Hoffman, B. Dykes, A. Prud-homme, S. Seggie, M. Stanko, M. B. Talay, B. Tasoluk, and S. Xu. Frontiers in International Business Research and Theory. 2006.
  • Chabowski, B., and J. C. White. Drivers of Product Standardization: An Exploration of Globally-Oriented Firms. Vol. 16, American Marketing Association, Summer Educators’ Conference, 2005, pp. 223-4.
  • Xu, S., and B. Chabowski. Not All Marriages Start With Love: A Conceptual Framework of Obligatory Relationship Marketing. Vol. 16, American Marketing Association, Summer Educators’ Conference, 2005, pp. 327-8.
  • Chabowski, B., and S. Xu. The Celebrity Endorser and Brand Performance: Can Hofstede’s Measures Provide Explanation?. Vol. 47, Academy of International Business Annual Meeting Proceedings, 2005, p. 178.
  • Chabowski, B., J. C. White, and S. McDaniel. Perceived Export Barriers: The Roles of Strategic Priority, Championing, and International Expertise. Vol. 46, Academy of International Business Annual Meeting Proceedings, 2004, p. 22.

Monographs

  • Deligonul, S., B. Chabowski, S. Seggie, S. Xu, and S. T. Cavusgil. Methodological Rigor of Ordinary Least Squares Regression Studies in Mainstream Marketing: An Assessment of Research Reported in the Journal of Marketing. Vol. 20, Advances in International Marketing, 2009.

Manuscripts

  • Samiee, S., B. Chabowski, J. Zboja, and T. Hult. An Overview of the Service Marketing Literature: The Basis of a Framework for Future Research.

Magazine/Trade Publications

  • Chabowski, B. The Role of Organizational Learning in Stakeholder Marketing. University of Tulsa Collins College of Business Magazine, 2015, p. 14.
  • Chabowski, B. Sustainability Not a Passing Fad. Vol. Spring, University of Tulsa Collins College of Business Magazine, 2010, p. 22.

Book Reviews

  • Chabowski, B. Developing Global Executives: The Lessons of International Experience. Vol. 13, International Business Review, 2004, pp. 419-22.

Written Case with Instructional Materials

  • Chabowski, B., and G. T. Hult. Gestamp U.S. HardTech, Inc. Broad Graduate School of Management Case Studies Series, 2007.
  • Chabowski, B., and D. Daniel. Mezzia, Inc.: Going to Work in a Startup Information Technology Firm. Managing Information Technology by Prentice Hall, 2004, pp. 340-5.
  • Chabowski, B., and D. DeHayes. Coffee Pause Beanery and Bakery, Inc.: Dealing With the Death of a Business Owner. Indiana University Press, 2003.

Other

  • Samiee, S., and B. Chabowski. Research Activity Regarding the Origins of Products and Brands: Knowledge Structure and Paths for Further Progress. Winter Marketing Academic Conference, The American Marketing Association, 2017.
  • Sponsorships, Culture, and Shareholder Wealth: Evidence from International Sponsorships. Winter Marketing Academic Conference, The American Marketing Association, 2017.
  • Samiee, S., B. Chabowski, and T. Hult. An Evaluation of Cross-National Research Across Multiple Domains: Using Knowledge Structure for Future Opportunities in International Marketing. Winter Academic Conference, The American Marketing Association, 2016.
  • Chabowski, Brian, and G. Tomas Hult. “A Study of the Long-Term Value of Capabilities-Based Resources, Intangible Strategic Assets, and Firm Performance.” Oxford Handbook Online (2014): n. pag. Print.

  • Chabowski, Brian. “Social Aspects of the Changing Business Environment: How Do Global Marketers Adjust?” American Marketing Association Global Marketing Special Interest Group Research Issues Series (2005): n. pag. Print.

Courses Taught

  • Innovation and Product Development
  • Marketing Channels
  • Principles of Marketing

Professional Affiliations

  • Academy of International Business
  • Academy of Marketing Science
  • American Marketing Association

Awards & Honors

  • Dean’s Scholar
  • Participant, Crimson Masque
  • Traveling Scholar
  • Costa Rica Semester Abroad
  • Travel Grant
  • Czech Republic Semester Abroad
  • Honors Scholar, History Department
  • Presidential Scholar
  • Member, Global Experience Academy
  • Student Board Member, Systems and Operations Management Association
  • Scholarship
  • Certificate, Global Business Achievement
  • MBA Dean’s Associate Scholarship
  • Scholarship, Significant Contributions to International Business
  • Professional Development Research Travel Grant
  • Doctoral Fellowship
  • Faculty Development Summer Fellowship
  • Mayo Teaching Excellence Award Nominee
  • SEED Grant
  • Best Reviewer
  • Mayo Research Excellence Award
  • Best Paper Award
  • “That’s Interesting!” Award Nominee