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Charles Wood, PhD

Charles Wood, PhD
Associate Professor of Marketing
College of Business
Management and Marketing
918-631-2281 Helmerich Hall Room 301


PhD – University of Missouri MBA – Regent University MA – Regent University BS – University of Arkansas


Dr. Wood has degrees in engineering, journalism, and business. Before becoming a professor he worked as an engineer for a Fortune 500 firm and helped launch and manage a successful stage production company. His research and teaching have received national and international recognition. Dr. Wood currently enjoys working alongside small businesses and non-profits on strategy, sales growth, innovation, and promotion. Ph.D. is from Mizzou. He has focused his energies on launching fresh approaches to higher education, including launched Studio Blue, TU’s “creative greenhouse” and the Nova Fellowship. Students from a variety of majors work together to create and implement innovative projects for the community and start businesses. He is husband of one, father of five, and teaches marketing at the University of Tulsa.

Research Interests

Buyer Behavior
Developing nations

Teaching Interests

Consumer Behavior
Integrated Marketing Communications
Creativity and Innovation


  • Wood, Charles M. (2006), “In Search of a Unifying Framework for Consumer Life Transitions,” Association for Consumer Research Conference Proceedings.

  • Wood, Charles M. (2009), “Marketing Innovation and Community Engagement at the University,” National Collegiate Inventors and Innovators Alliance Conference Proceedings.

  • Wood, Charles M., Christopher Hopkins, Jennifer Siemens, and Mary Anne Raymond (2013) “Marketing Activities during Life Transitions: A Multi-Method Investigation of Consumer Response,” Society for Marketing Advances Conference Proceedings

  • Wood, Charles M., Christopher D. Hopkins, and Jennifer Siemen (2013), “A Multi-Method Investigation of Consumer Response during Life Transitions,” Society of Marketing Advances Proceedings.

  • Wood, Charles M. et al (2013), “Student Panel: A Review of Several Student Projects Developed in a Community-Focused Innovation Certificate and Fellowship,” Campus Compact Conference Proceedings (TU student panelists: Sarah Block, Accounting graduate student; Adam Polcha, Mechanical Engineering; Caleb Lareau, Biochemistry and Math; Katie McGouran, Marketing; Abe Matamoros, Entrepreneurship).

  • Wood, Charles M. and Yuhui Gao (2016), “Exploring Listening Strategies to Improve Marketing Students’ Learning and Career Development,” Marketing Educators Association Conference Proceedings: Denver, CO.

  • Wood, Charles M., Cole Brown, Bruce L. Alford, and Nicholas Wood (2015), “Perceived Age and Rokeach Value Rankings among Young Adults: A Comparison between India and the U.S.,” Academy of International Business Conference Proceedings; Bengaluru, India.

  • Wood, Charles M., et. al (2016), “Tough Listening: A Cross-Cultural Exploration of Strategies to Improve Listening When it is Difficult,” Global Marketing Conference Proceedings (Global Alliance of Marketing and Management Associations): Hong Kong.

  • A poster session that highlighted the successes at TU that have expanded and developed our innovation ecosystem, and informing others of how we did it.

  • Alford, Bruce L., Otis W. Gilley, Charles M. Wood, and Obinna Obilo (2017), “”No Sale” Items in Auctions: Do They Really Matter?” Marketing Letters: A Journal of Research in Marketing, 28 (1): 155-168.

  • Advertising and Integrated Marketing Communications: Principles and Practice, (2019) 11th edition, Textbook published by Pearson and co-authored with Sandy Moriarty, Nancy Mitchell, and Bill Wells.

Courses Taught

  • Not-for-Profit Practicum
  • Principles of Advertising
  • Principles of Marketing

Awards & Honors

  • Innovation in Teaching Award
  • Houghton-Mifflin Pride/Ferrell Innovative Teacher in Marketing Award
  • Medicine Wheel Award
  • Outstanding Teaching Award
  • Excellence in Community-Based Teaching and Scholarship
  • Outstanding Paper Award
  • Citation of Research Excellence Award
  • Outstanding Scholar on the Practice of Marketing in China
  • Grant from the Koch Charitable Foundation
  • Fulbright Peer Review Committee – Business Administration
  • Fulbright Research Scholar Award to Ireland
  • Plenary speaker at annual conference, Indore, India
  • University Fellow
  • Steven J. Shaw Best Paper in Conference Award
  • Outstanding Teacher Award
  • Most Valuable Professor award