Karen Cravens, PhD, CPA, CMA

Karen Cravens, PhD, CPA, CMA
Director, School of Accounting and Computer Information Systems
Chapman Professor of Accounting
College of Business
Accounting and Computer Information Systems
918-631-2790 Helmerich Hall Room 313E


PhD – Texas A&M University MBA – Texas Christian University BA – Vanderbilt University


Karen Cravens is director of the School of Accounting and Computer Information Systems at The University of Tulsa and is also a Certified Public Accountant and Certified Management Accountant. Cravens has been the recipient of the Mayo Teaching Excellence Award and the Mayo Research Excellence Award and the University Outstanding Teacher Award. Before joining the faculty at TU, she was employed as a senior tax consultant with Deloitte Haskins and Sells (now Deloitte) and with Burlington Northern Resources. She also is a member of the American Accounting Association and the Institute of Management Accountants.

Research Interests

Management Control Systems
Positive Organizational Scholarship
Performance Evaluation Effectiveness

Teaching Interests

Managerial Accounting
Cost Accounting


Journal Articles

  • StewartJ., OliverE., CravensK., and OishiS. Managing Millennials: Embracing Generational Differences. Vol. 60, Business Horizons, 2017, pp. 45-54.
  • Karen S. Cravens, Elizabeth Goad Oliver, Shigehiro Oishi, and Jeanine S. Stewart (2015) Workplace Culture Mediates Performance Appraisal Effectiveness and Employee Outcomes: A Study in a Retail Setting. Journal of Management Accounting Research: Fall 2015, Vol. 27, No. 2, pp. 1-34.

  • Cravens, Karen, and Elizabeth Oliver. “An Activity-Based Costing Application Using a Video of Olive Oil Production.” Accounting Instructor’s Report (2013): n. pag. Print.

  • Cravens, Karen, Elizabeth Oliver, and Jeanine Stewart. “Can a Positive Approach to Performance Evaluation Help Accomplish Your Goals?” Business Horizons 53 (2010): 269–279. Print.

  • Cravens, Karen et al. “The Impact of Product-Country Image and Marketing Efforts on Retailer Perceived Brand Equity: An Empirical Analysis.” Journal of Retailing 85.4 (2009): 437–452. Print.

  • SAAS: Integrating Systems Analysis With Accounting and Strategy. Vol. 22, Journal of Information Systems, 2008, pp. 97-124.
  • SAAS: Integrating Systems Analysis With Accounting and Strategy for Ex Ante Evaluation of IS Investments. Vol. 22, Journal of Information Systems, 2008, pp. 97-124.
  • Cravens, Karen, and Elizabeth Oliver. “Employees Are the Key Link to Corporate Reputation Management.” Business Horizons 49.4 (2006): 293–302. Print.

  • Cravens, Karen et al. “Trade Credit Terms: Asymmetric Information and Price Discrimination Evidence from Three Continents.” Journal of Business Finance, and Accounting 32.5 (2005): n. pag. Print.

  • CravensK., BaldaufA., and BinderG. Performance Consequences of Brand Equity Management: Evidence from Organizations in the Value Chain. Vol. 12, The Journal of Product and Brand Management, 2003, pp. 220-36.
  • CravensK., ReisingerH., and TellN. Prioritizing Performance Measures Within the Balanced Scorecard Framework. Vol. 42, Management International Review, 2003, pp. 429-37.
  • CravensK., RamamoortiS., and OliverE. The Reputation Index: Measuring and Managing Corporate Reputation. Vol. 21, European Management Journal, 2003, pp. 201-12.
  • CravensK., and GuildingC. An Empirical Study of the Application of Strategic Management Accounting Techniques. Vol. 10, Advances in Management Accounting, 2002, pp. 95-124.
  • CravensK., and WallaceW. A Framework for Determining the Influence of the Corporate Boards of Directors in Accounting Studies. Vol. 9, Corporate Governance, 2001, pp. 2-24.
  • CravensK., and OliverE. An International Comparison of Employee Welfare Plans. Vol. 43, Thunderbird International Business Review, 2001, pp. 501-24.
  • CravensK., and GuildingC. Brand Value Accounting: An International Comparison of Perceived Managerial Implications. Vol. 10, Journal of International Accounting, Auditing, and Taxation, 2001, pp. 197-21.
  • CravensK., GuildingC., and TaylesM. An International Comparison of Strategic Management Accounting Practices. Vol. 11, Management Accounting Research, 2000, pp. 113-35.
  • CravensK., CravensD., and PiercyN. Assessing the Performance of Strategic Alliances: Matching Metrics to Strategies. Vol. 18, European Management Journal, 2000, pp. 529-41.
  • CravensK., and GuildingC. Measuring Customer Focus: An Examination of the Relationship Between Market Orientation and Brand Valuation. Vol. 8, Journal of Strategic Marketing, 2000, pp. 27-45.
  • CravensK., and OliverE. The Influence of Culture on Pension Plans. Vol. 35, The International Journal of Accounting, 2000, pp. 521-37.
  • CravensK., and OliverE. Cultural Influences on Managerial Choice: An Empirical Study of Employee Benefit Plans in the United States. Vol. 30, Journal of International Business Studies, 1999, pp. 745-62.
  • CravensK., and GuildingC. Examining Brand Valuation From a Management Perspective. Vol. 8, Advances in Management Accounting, 1999, pp. 113-37.
  • CravensK., and GuildingC. Strategic Brand Valuation: A Cross-Functional Perspective. Business Horizons, 1999, pp. 53-62.
  • CravensK., and YanceyW. A Framework for International Tax Planning for Managers. Vol. 7, Journal of International Accounting, Auditing, and Taxation, 1998, pp. 251-72.
  • CravensK., and WallaceW. Evaluating Control Risk From a Corporate Governance Perspective. Vol. 23, Managerial Finance, 1997, pp. 22-37.
  • CravensK. Examining the Role of Transfer Pricing As a Strategy for Multinational Firms. Vol. 6, International Business Review, 1997, pp. 127-45.
  • CravensK., and PikeR. Trade Credit Policy and Management in the United States: An Empirical Study. Vol. 3, The Credit and Financial Management Review, 1997, pp. 24-34.
  • CravensK., BankleyA., and GloverH. The Impact of Regulatory Events on Investors: An Examination of the 1992 Cable Bill. American Business Review, 1997, pp. 26-34.
  • CravensK., and ShearonW. An Outcome-Based Assessment of International Transfer Pricing Objectives. Vol. 31, The International Journal of Accounting, 1996, pp. 419-44.
  • CravensK., and GloverH. Pricing in the Pharmaceutical Industry: Implications for Auditors. Vol. 10, Managerial Accounting Journal, 1995, pp. 8-16.
  • CravensK., GloverH., and FlaggJ. A Comparison of Client Characteristics by Auditor Attributes: Implications for the Auditor Selection Process. Vol. 9, Managerial Auditing Journal, 1994, pp. 27-36.
  • CravensK., and WallaceW. An Exploratory Content Analysis of Terminology in Public Accounting Firms’ Responses to AICPA Peer Reviews. Vol. 8, Research in Accounting Regulation, 1994, pp. 3-32.
  • CravensK., and LynchH. Transfer Pricing and the ’Aramco Advantage’ Cases. Vol. 43, Oil & Gas Tax Quarterly, 1994, pp. 199-16.
  • CravensK., CravensD., and ShippS. Reforming the Traditional Organization: The Mandate for Developing Networks. Business Horizons, 1994, pp. 19-28.
  • CravensK., CravensD., and ShippS. Analysis of Cooperative Interorganizational Relationships, Strategic Alliance Formation and Strategic Alliance Effectiveness. Vol. 1, Journal of Strategic Marketing, 1993.
  • CravensK. The Impact of Tax Reform on Consumer Credit and Home Equity Lending. Vol. 5, Journal of Financial and Strategic Decisions, 1992.
  • CravensK., and LynchH. The Spanish Inquisition: Transfer Pricing Implications of the Tax Court Decision in Proctor and Gamble. Vol. 39, Oil & Gas Tax Quarterly, 1991, pp. 380-98.
  • Oliver, Elizabeth, Karen Cravens, and Jeanine Steward. “Performance Appraisal and Workplace Culture: A Qualitative Study Investigating Differences in Job Roles and Outcome.” Management in Healthcare (2018): n. pag. Print.

Book Chapters

  • CravensK. “Horizontal Alliances for Relationship Marketing”. Handbook of Relationship Marketing, Sage Publications, 2000, pp. 431-56.
  • CravensD., and CravensK. “Continuous Learning About Markets”. Strategic Marketing, Richard D. Irwin Inc., 1997.

Book Reviews

  • CravensK. Trademark Valuation by Gordon V. Smith. John Wiley & Sons, 1998, pp. 148-9.


  • CravensK., and WallaceW. Assurance Forum: Blue Ribbon Plan Requires More Disclosure to Work. Accounting Today, 1999.
  • CravensK., and WallaceW. Nominations Panels Strengthen Management. Accounting Today, 1993.

Courses Taught

  • Management Control Systems
  • Effective Writing for Accountants
  • Effective Writing for Business Professionals
  • Independent Study
  • Internship in Accounting
  • CMA Review
  • Writing for the Professions
  • Cost Accounting
  • Concepts in Accounting Information I Lab
  • Concepts in Accounting Information II
  • Concepts in Accounting Information II Lab

Professional Affiliations

  • Beta Alpha Psi
  • Beta Gamma Sigma
  • Institute of Management Accountants
  • American Accounting Association

Awards & Honors

  • Most Valuable Professor
  • Outstanding Graduate Faculty Award
  • College of Business Excellence in Teaching Award
  • College of Business Research Excellence Award
  • Outstanding Accounting Educator Award, Nominee
  • Outstanding Teaching Award
  • College of Business Excellence in Teaching Award- Nominee
  • Outstanding Teacher Award