Larry Wofford, PhD

Larry Wofford, PhD
Davis D Bovaird Professor of Entrepreneurial Studies
College of Business
Management and Marketing
918-631-2051 Helmerich Hall Room 301


PhD – University of Texas-Austin Post-Graduate Diploma – University of Oxford MLS – University of Oklahoma BSBA – The University of Tulsa MBA – The University of Tulsa


Larry Wofford is the Davis D. Bovaird Endowed Chair of Entrepreneurial Studies. He earned his BSBA in Economics and MBA degrees from the University of Tulsa. He also earned an MLS from the University of Oklahoma, a PhD in finance and real estate from the University of Texas at Austin, and a Post-Graduate Diploma in Strategy and Innovation from the University of Oxford. He has published extensively in the real estate area, served on numerous editorial boards, and as editor of the Journal of Real Estate Research. He published two leading textbooks in real estate and real estate investments. Larry is a founder and past president of the American Real Estate Society and the International Real Estate Society. He had a successful career as an entrepreneur and currently serves on the national board of Cancer Treatment Centers of America.

Research Interests

Entrepreneurship and real estate, economic development, and the academic/practicing professional interface.

Teaching Interests

Innovation, entrepreneurship, strategy, urban development, and real estate.


Journal Articles

  • TroiloM., and WoffordL. The Academic-Professional Divide: Generating Useful Research and Moving It to Practice. Vol. 31, Journal of Property Investment and Finance, 2013, pp. 41-52.
  • Wofford, Larry, Stephen Pyhrr, and Michael Seiler. “Influencing Real Estate Thought and Decision-Making Through Research and Education: the Past, the Present, and the Future of the American Real Estate Society.” Journal of Real Estate Research 33.2 (2011): 127–178. Print.

  • TroiloM., DorchesterA., and WoffordL. Cognitive Risk and Real Estate Portfolio Management. Vol. 17, Journal of Real Estate and Portfolio Management, 2011, pp. 69-73.
  • WoffordL., PyhrrS., and SeilerM. Influencing Real Estate Thought and Decision-Making Through Research and Education: The Past, the Present, and the Future of the American Real Estate Society. Vol. 33, Journal of Real Estate Research, 2011, pp. 127-78.
  • TroiloM., WoffordL., and DorchesterA. Real Estate Valuation, Cognitive Risk, and Translational Research. Vol. 29, Journal of Property Investment & Finance, 2011, pp. 385-08.
  • WoffordL. Ethical Choice in Real Estate: Selected Perspectives from Economics, Psychology, and Sociology. Vol. 5, Research Issues in Real Estate, 1999, pp. 39-69.
  • WoffordL., and ThrallG. Real Estate Problem Solving and Geographic Information Systems: A Stage Model of Reasoning. Vol. 5, Journal of Real Estate Literature, 1997, pp. 177-01.
  • WoffordL. The Publications of the American Real Estate Society: A Decade of Progress. Vol. 12, Journal of Real Estate Research, 1996, pp. 137-45.
  • WoffordL., and KapplinS. A Probabilistic Approach to Comparing Before-and After-Tax Market Value Estimates. Vol. April, Appraisal Journal, 1987.
  • Wofford, Larry, and Larry Johnson. “On Contracts as Options: Evidence from the Condominium Markets.” American Real Estate and Urban Economics Association Journal Spring (1987): n. pag. Print

  • WoffordL. Significant Trends Affecting Office and Industrial Real Estate: A Twenty-First Century Perspective. Vol. January, Appraisal Journal, 1987.
  • WoffordL. Cognitive Processes As Determinants of Real Estate Investment Decisions. Vol. 53, Appraisal Journal, 1985.
  • WoffordL., and GoetzM. Law, Economics, and Real Estate Valuation: An Integrative Framework. Reprinted in The Bulletin of Kinki University, Japan, 1984.
  • WoffordL. The Evolution of Proprietary Schools. Vol. Winter, Journal of Real Estate Education, 1984.
  • BurgessR., and WoffordL. Structuring and Pricing Adjustable-Rate Mortgage Products: An Analysis of Critical Parameters. Vol. 3, Housing Finance Review, 1984.
  • WoffordL., and BellD. Research Centers: A Status Report. Vol. Summer, Journal of Real Estate Education, 1983.
  • WoffordL., MosesE., and CheneyJ. Using Capital Market Theory in Real Estate Appraisal: Evidence from Capital Markets. Vol. Fall, The Real Estate Appraiser and Analyst, 1982.
  • WoffordL., and PreddyP. Assessing Student Perceptions of Real Estate Careers. Vol. 8, Real Estate Economics, 1980, pp. 417-26.
  • MosesE., CheneyJ., and WoffordL. The Use of Capital Market Theory in Pricing Unseasoned Equity Issues: Current Practice and Suggested Methodology. Vol. 15, Financial Review, 1980, pp. 66-66.
  • WoffordL. Incorporating Uncertainty Into the Data Program. Vol. May-June, The Real Estate Appraiser and Analyst, 1979.
  • GoetzM., and WoffordL. The Motivation for Zoning: Efficiency or Wealth Redistribution?. Land Economics, 1979, pp. 472-85.
  • WoffordL. A Simulation Approach to the Appraisal of Income Producing Real Estate. Vol. 6, American Real Estate and Urban Economics Association Journal, 1978, pp. 370-94.
  • GitmanL. Estimating the Risk Absorbing Ability of Real Estate Investments. Vol. Spring, Real Estate Review, 1978.
  • WoffordL., and PreddyR. Real Estate Investment Perception: A Multidimensional Analysis. Vol. 6, Real Estate Economics, 1978, pp. 22-36.
  • WoffordL., and MosesE. The Relationship Between Capital Markets and Real Estate Investment Yields: Theory and Application. Vol. 44, The Real Estate Appraiser and Analyst, 1978, pp. 51-61.
  • WoffordL., and HigginsD. Simulating the Mortgage Loan Portfolio: A Markovian Approach. REIT Review, 1976.


  • WoffordL., and ClauretieT. Real Estate. John Wiley & Sons, Inc., 1992.
  • PyhrrS., CooperJ., WoffordL., KapplinS., and LapidesP. Real Estate Investment: Strategy, Analysis, Decisions. John Wiley & Sons, Inc., 1989, p. 992.
  • WoffordL., and BodleyD. Real Estate. John Wiley & Sons, Inc., 1986.
  • WoffordL. Real Estate. John Wiley & Sons, Inc., 1986.
  • WoffordL., and BodleyD. Instructor’s Manual to Accompany Real Estate. John Wiley & Sons, Inc., 1983.
  • WoffordL. Real Estate. John Wiley & Sons, Inc., 1983.

Book Chapters

  • WoffordL., and TroiloM. “Behavioral Finance and REITs”. Routledge Research Handbook on International REITs, Routledge, 2018.
  • WoffordL., and ThrallG. “GeoSpatial Technology in Real Estate: Current Situation and Prospects”. International Real Estate Society 1994-2014: 20th Anniversary Monograph, International Real Estate Society.

Magazine/Trade Publications

  • WoffordL., and ThrallG. Magazine/Trade Publication. 2009.
  • WoffordL. A Study of Hawaiian Real Estate Licensees: Demographic Characteristics, Educational Background, and Educational Preferences. Hawaii Real Estate Commission, 1982.
  • WoffordL., PreddyR., and GupB. Mirror, Mirror on the Wall. Vol. 165, Banker’s Management, 1982, pp. 69-73.
  • WoffordL. Real Estate Investment: Panacea or Placebo?. Pacific Business News, 1982.
  • WoffordL. A Study of Continuting Education Preferences Among Licensees. Oklahoma Real Estate Commission, 1978.
  • WoffordL., and GupB. Should Banks Locate in Shopping Centers?. Vol. March-April, Bankers Magazine-Reprinted by American Bankers Association, 1978.


  • WoffordL. INCOG Housing Study. INCOG, 1986.

Courses Taught

  • Internship in Marketing

Professional Affiliations

  • American Real Estate Society
  • Royal Institution of Chartered Surveyors
  • American Institute of Certified Planners
  • Royal Geographic Society

Awards & Honors

  • Sigma Iota Epsilon
  • Omicron Delta Kappa
  • Beta Gamma Sigma
  • Faculty Fellow
  • S. Edwin Kazdin Award for Outstanding Real Estate Research
  • Honorable Mention
  • Second Prize
  • Honorary Member
  • Lambda Alpha
  • Alpha Sigma Gamma
  • First Prize
  • Mortar Board College of Business Administration Professor of the Year
  • Order of Merit
  • Hoyt Felllow
  • Leadership Award
  • Service Award
  • Pioneer Award
  • Honored Senior Editorial Board Member, The Journal of Real Estate Research
  • Outstanding Paper Award
  • Eminent Professional Fellow
  • Outstanding Reviewer
  • Distinguished Fellow
  • Medicine Wheel Award