Paul Woodard is a Tulsa–based designer, artist, teacher and Founding Principal of the branding and design studio BlackMatter Creative. His strong creative vision and ability to understand and effectively communicate complex ideas are the basis for his approach to design and brand development. Paul has a B.F.A. from Oklahoma State University and studied design at the Art Institute of California—San Francisco. His work has won critical acclaim from such organizations as the American Advertising Federation, Art Directors Club of Tulsa and has been exhibited at The Smithsonian Institution. Paul volunteers time and services to local organizations and sits on the board for the Art Directors Club of Tulsa.