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Ralph Jackson, PhD

Ralph Jackson, PhD
Senior Associate Dean
Associate Professor of Marketing and Edward E. and Helen T. Bartlett Foundation Associate Professor of Business
College of Business
Management and Marketing
918-631-2407 Helmerich Hall Room 304

Education

PhD – Texas A&M University MA – Texas Christian University BA – Houston Baptist University

Bio

Ralph Jackson became a member of the faculty at The University of Tulsa upon completion of his doctoral program in 1985.  During his time at TU, he has served for about 20 years as Department Chair and is now serving as Associate Dean in the Collins College of Business. While he has published journal articles and textbooks in various areas, his research of late is focusing on Ethics and Social Responsibility in business as well as in non-profit marketing.

Research Interests

Ethics
Social Responsibility in Business
Volunteer and Donor Behavior
Sales/Sales Management
Buyer Behavior

Teaching Interests

Principles of Marketing
Business Ethics
Social Responsibility in Business
Marketing Channels
B2B Marketing
Marketing Strategy
Marketing Research

Publications

  • Jackson, Ralph, JAMES CAGLEY, and DALE LUNSFORD. “Blending Sales Forces as an Element in Successful Mergers .” Southwestern Marketing Association Proceedings – 1994, 1994. 154–160. Print.

  • Jackson, Ralph, and STEVE CASHON. “The Inherent Ethical Conflicts in the Corporate Setting.” American Marketing Association, Proceedings of the 1993 Winter Educator’s Conference , 1993. Print.

  • Jackson, Ralph, Charles Wood, and BRUCE. “The Environmental Concern-Consumer Action Paradox: Examining the Differences in Espoused and Enacted Models, Proceedings of the 1997 Southern Marketing Association, Atlanta, GA, Elnora W. Stuart and Ellen M. Moore (Eds.), with Gail Zank.” 1997 Southern Marketing Association, 1997. Print.

  • Jackson, Ralph, and Gail Zank. “Factors Impacting Environmentally-Related Consumer Behavior.” Society for Marketing Advances – 2001 Proceedings, 2001. Print.

  • Wood, Charles , Bruce Alford, and Ralph Jackson. “Going, Going, Gone! An Examination of the Applicability of Traditional Pricing Theory to the ‘Open Marketplace’ of Online Auctions.” Society for Marketing Advances – 2001 Proceedings, 2001. Print.

  • Jackson, Ralph, and Charles Wood. “The B2B Environments: A New Perspective.” Society for Marketing Advances Conference Proceedings of 2006, , 2006. Print.

  • Jackson, Ralph, GARY JACKSON, and Clyde Newmiller. “Consumer Demographics and Consumer Reaction to Product Tampering .” Psychology and Marketing 9 (1992): 43–53. Print.

Courses Taught

  • M.B.A. Experience
  • Sales and Sales Management
  • Issues in Business Ethics

Professional Affiliations

  • ALLIED ACADEMICS
  • AMERICAN MARKETING ASSOCIATION
  • ALPHA KAPPA DELTA
  • ALPHA MU ALPHA
  • BETA GAMMA SIGMA

Awards & Honors

  • The University of Tulsa Medicine Wheel Award
  • Outstanding Teacher Award
  • University of Tulsa Outstanding Teaching Award
  • Mayo Teaching Excellence Award
  • CBA TEACHER OF THE SEMESTER