Tracy Suter - Faculty & Adjuncts

Tracy Suter, PhD

Tracy Suter, PhD
David and Leslie Lawson Associate Professor of Entrepreneurship
College of Business
Management and Marketing
918-631-2082 Website Collins Hall Room 304

Education

PhD – University of Arkansas MBA – University of Arkansas BBA – Wichita State University

Research Interests

Creative Confidence
Disruptive, Open and Architectural Innovation

Teaching Interests

Applied Creativity & Innovation
Entrepreneurship
Marketing Research

Publications

Journal Articles

  • Hill, Aaron et al. “Innovation and Effectiveness of Co-Founded Ventures: A Process Model.” Journal of Business and Psychology 29.1 (2014): 145–159. Print.

  • Suter, Tracy, John (Jeff) Tanner, and D. Whalen. “January Madness: Teaching Creativity in a Business School.” Marketing Education Review 23.3 (2013): 265–273. Print.

  • Suter, Tracy, and David Hardesty. “Maximizing Willingness to Bid with Buy-It-Now Auctions.” Journal of Business Research 66.4 (2013): 554–558. Print.

  • Arnold, Todd et al. “The Effect of Retail Community through Retailer Performance of Community’s Core Sociological Functions: An Empirical Study.” Journal of Marketing Theory and Practice 21.3 (2013): 243–255. Print.

  • Carlson, Brad, Tracy Suter, and Tom Brown. “Formal versus Informal Brand Community: The Role of Psychological Sense of Brand Community.” Journal of Business Research 61.4 (2008): 284–291. Print.

  • Suter T. Protecting the Global Brand in the European Union. Vol. 17, Journal of Euromarketing, 2007, pp. 23-24.
  • Kemp E., Burton S., Elizabeth C., and Suter T. Where Do Nutrient Content and Claims Matter? Assessing Consumer Tradeoffs Between Carbohydrates and Fat. Vol. 41, Journal of Consumer Affairs, 2007, pp. 47-73.
  • Jones S., Suter T., and Koch E. Affinity Credit Cards As Relationship Marketing Tools: A Conjoint Analytic Exploration of Combined Product Attributes. Vol. 15, Sport Marketing Quarterly, 2006, pp. 138-46.
  • Jones, Scott, Tracy Suter, and Eric Koch. “Affinity Credit Cards as Relationship Marketing Tools: A Conjoint Analytic Exploration of Combined Product Attributes.” Sport Marketing Quarterly 15.3 (2006): 138–146. Print.

  • Hardesty, David, and Tracy Suter. “E-Tail and Retail Reference Price Effects.” Journal of Product and Brand Management 14.2 (2005): 129–136. Print.

  • Suter, Tracy, and David Hardesty. “Maximizing Earnings and Price Fairness Perceptions in Online Consumer-to-Consumer Auctions.” Journal of Retailing 81.4 (2005): 307–317. Print.

  • Wood C., and Suter T. Making Marketing Principles Tangible: Online Auctions As Living Case Studies. Vol. 26, Journal of Marketing Education, 2004, pp. 137-44.
  • Suter, Tracy, Steven Kopp, and David Hardesty. “The Relationship Between General Ethical Judgments and Copying Behavior at Work.” Journal of Business Ethics 55.1 (2004): 61–70. Print.

  • Babin B., Hardesty D., and Suter T. Color and Shopping Intentions: The Intervening Effect of Price Fairness and Perceived Affect. Vol. 56, Journal of Business Research, 2003, pp. 541-5.
  • Suter T. Corporate Identity and Corporate Associations: A Framework for Future Research. Vol. 5, Corporate Reputation Review, 2002, pp. 254-63.
  • Suter T., and Kopp S. Fan Sites and Hate Sites on the World Wide Web: Issues in Managing Intellectual Property in the Digital Era. Vol. 2, Quarterly Journal of Electronic Commerce, 2001, pp. 305-14.
  • Kopp S., and Suter T. Trademark Strategies Online: Implications for Intellectual Property Protection. Vol. 19, Journal of Public Policy & Marketing, 2000, pp. 119-31.
  • Kopp S. Developments in Copyright Policy and Network Technologies. Vol. 17, Journal of Public Policy & Marketing, 1998, pp. 303-12.
  • Suter T., and Kopp S. Using the Internet and World Wide Web in Marketing Education: An Examination of the Copyright Act of 1976. Vol. 8, Marketing Education Review, 1998, pp. 29-35.
  • Suter T., and Scot B. An Examination of Correlates and Effects Associated With a Concise Measure of Consumers’ Nutrition Knowledge. Vol. 25, Family and Consumer Sciences Research Journal, 1996, pp. 117-36.
  • Suter T., and Burton S. Believability and Consumer Perceptions of Implausible Reference Prices in Retail Advertisements. Vol. 13, Psychology and Marketing, 1996, pp. 37-54.
  • Rapert M., Lynch D., and Suter T. Enhancing Functional and Organizational Performance via Strategic Consensus and Commitment. Vol. 4, Journal of Strategic Marketing, 1996, pp. 193-05.

Conference Proceedings

  • “10 Hands-on Class Exercises to Build Student Teams and Spark Creativity”. Venture Well Annual Conference Proceedings, Venture Well Annual Conference Proceedings 2017, 2017.
  • Wood C., Suter T., and Cornell C. “10 Hands-on Class Exercises to Build Student Teams and Spark Creativity”. Venture Well Annual Conference Proceedings, Venture Well Annual Conference Proceedings 2017, 2017.

Books

  • Churchill Jr., Gilbert, Tom Brown, and Tracy Suter. Basic Marketing Research: Customer Insights and Managerial Actions (8e). Cengage Learning, 2013. Print.

Textbooks

  • Brown T., and Suter T. MR. Cengage Learning, 2012.
  • Brown T., and Suter T. MR. Cengage Learning, 2011.
  • Churchill Jr. G., Brown T., and Suter T. Basic Marketing Research. Cengage Learning, 2010.

Material Regarding New Courses/Curriculas

  • Suter T. “WebCT Course Materials to Accompany the Text Marketing Strategy, 2nd Edition”. Marketing Strategy, 2nd Edition, Harcourt College Publishers, 2002.

Regular Column in Journal or Newspapers

  • Suter T. “FBO to Ph.D.”. AMS Quarterly, AMS Quarterly, 2012.
  • Suter T. “Combines and Pro Days”. AMS Quarterly, AMS Quarterly, 2012.
  • Suter T. “Will You Be My Friend?”. AMS Quarterly, AMS Quarterly, 2012.

Magazine/Trade Publications

  • Suter T. “Corporate Universities”. AMS Quarterly, Academy of Marketing Sciences, 2013.
  • Suter T. “Academic Freedumb?”. AMS Quarterly, Academy of Marketing Science, 2013.

Instructor's Manuals

  • Churchill Jr., Gilbert, Tom Brown, and Tracy Suter. “Instructor’s Manual, Test Bank, and Online Quizzes.” Cengage Learning 8 (2013): n. pag. Print.

  • Suter T. Instructor’s Manual and PowerPoint Materials to Accompany the Text: MR. Cengage Learning, 2012.
  • Suter T. Instructor’s Manual and PowerPoint Materials to Accompany the Text: MR, 1st Edition. Cengage Learning, 2011.
  • Suter T. Instructor’s Manual, Test Bank, PowerPoint Materials, and Online Quizzes to Accompany the Text Basic Marketing Research, 7th Edition. Cengage Learning, 2010.
  • Suter T., Churchill Jr. G., and Brown T. Instructor’s Manual Materials to Accompany the Text Basic Marketing Research, 6th Edition. Thomson-Southwestern, 2006.

Written Case with Instructional Materials

  • Suter T. “DoubleClick and Privacy on the Internet”. Business and Society: A Strategic Approach to Corporate Citizenship, Houghton Mifflin, 2004.
  • Suter T. “DoubleClick and Privacy on the Internet”. Marketing Strategy, 3rd Edition, Thomson-Southwestern, 2004.
  • Suter T. “DoubleClick, Inc.”. Marketing, 12th Edition, McGraw-Hill/Irwin, 2003.
  • Suter T. “DoubleClick, Inc.”. Strategic Management, 8th Edition, McGraw-Hill/Irwin, 2003.
  • Suter T. “DoubleClick and Privacy on the Internet”. Business and Society: A Strategic Approach to Corporate Citizenship, Houghton Mifflin, 2003.
  • Suter T. “DoubleClick, Inc.”. Marketing Strategy, 2nd Edition, Harcourt College Publishers, 2002.

Other

  • Boone L., Kurtz D., and Suter T. “MindTap Marketing; Contemporary Marketing”. Contemporary Marketing (17e), Cengage Learning, 2016.

Courses Taught

  • Presidential Leaders Fellowship I
  • Applied Creativity and Innovation
  • First Year Experience
  • Independent Study in Management

Awards & Honors

  • Robert W. Bell Memorial Scholarship
  • Golden Key National Honor Society
  • R. Dene Heskett Academic Scholarship
  • Outstanding Teaching Award
  • Seshadri Scholarship in Teaching
  • University of Arkansas Award for Excellence in Teaching
  • George E. Kiser Memorial Scholarship
  • Who’s Who Among America’s Teachers
  • Nebraska Doctoral Symposium
  • Teaching Innovation Grant
  • American Marketing Association Doctoral Consortium Fellow
  • Delta Gamma Pi
  • Faculty Development Research Grant
  • Faculty Advisor for District Two Second Place Team
  • Sigma Beta Delta
  • Beta Gamma Sigma
  • Sherwin-Williams Distinguished Teaching Competition
  • Research Grant
  • Louis K. Brandt Faculty Publication Award
  • President’s Outstanding Faculty Award
  • Thomas C. Kinnear/Journal of Public Policy & Marketing Award for best JPP&M article
  • Business Advisory Council Faculty Scholar
  • Regents Distinguished Teaching Award
  • Who’s Who in America
  • Greiner Outstanding Teaching Award
  • Who’s Who in the World
  • Apple Distinguished Educator Award
  • Grenier Outstanding Teaching Award
  • Daniel White Jordan Chair in Entrepreneurship
  • Ph.D. in Business for Executives Fellow
  • Best Paper — Micro-Oriented Track, 4th Annual International Conference on Engaged Management Scholarship