Tracy Suter, PhD

Tracy Suter, PhD
Vice President for Strategic Initiatives
David and Leslie Lawson Associate Professor of Entrepreneurship
College of Business
Management and Marketing
918-631-2082 Website Helmerich Hall Room 304

Education

PhD – University of Arkansas MBA – University of Arkansas BBA – Wichita State University

Research Interests

Creative Confidence
Disruptive, Open and Architectural Innovation

Teaching Interests

Applied Creativity & Innovation
Entrepreneurship
Marketing Research

Publications

Journal Articles

  • Hill, Aaron et al. “Innovation and Effectiveness of Co-Founded Ventures: A Process Model.” Journal of Business and Psychology 29.1 (2014): 145–159. Print.

  • Suter, Tracy, John (Jeff) Tanner, and D. Whalen. “January Madness: Teaching Creativity in a Business School.” Marketing Education Review 23.3 (2013): 265–273. Print.

  • Suter, Tracy, and David Hardesty. “Maximizing Willingness to Bid with Buy-It-Now Auctions.” Journal of Business Research 66.4 (2013): 554–558. Print.

  • Arnold, Todd et al. “The Effect of Retail Community through Retailer Performance of Community’s Core Sociological Functions: An Empirical Study.” Journal of Marketing Theory and Practice 21.3 (2013): 243–255. Print.

  • Carlson, Brad, Tracy Suter, and Tom Brown. “Formal versus Informal Brand Community: The Role of Psychological Sense of Brand Community.” Journal of Business Research 61.4 (2008): 284–291. Print.

  • SuterT. Protecting the Global Brand in the European Union. Vol. 17, Journal of Euromarketing, 2007, pp. 23-24.
  • KempE., BurtonS., ElizabethC., and SuterT. Where Do Nutrient Content and Claims Matter? Assessing Consumer Tradeoffs Between Carbohydrates and Fat. Vol. 41, Journal of Consumer Affairs, 2007, pp. 47-73.
  • JonesS., SuterT., and KochE. Affinity Credit Cards As Relationship Marketing Tools: A Conjoint Analytic Exploration of Combined Product Attributes. Vol. 15, Sport Marketing Quarterly, 2006, pp. 138-46.
  • Jones, Scott, Tracy Suter, and Eric Koch. “Affinity Credit Cards as Relationship Marketing Tools: A Conjoint Analytic Exploration of Combined Product Attributes.” Sport Marketing Quarterly 15.3 (2006): 138–146. Print.

  • Hardesty, David, and Tracy Suter. “E-Tail and Retail Reference Price Effects.” Journal of Product and Brand Management 14.2 (2005): 129–136. Print.

  • Suter, Tracy, and David Hardesty. “Maximizing Earnings and Price Fairness Perceptions in Online Consumer-to-Consumer Auctions.” Journal of Retailing 81.4 (2005): 307–317. Print.

  • WoodC., and SuterT. Making Marketing Principles Tangible: Online Auctions As Living Case Studies. Vol. 26, Journal of Marketing Education, 2004, pp. 137-44.
  • Suter, Tracy, Steven Kopp, and David Hardesty. “The Relationship Between General Ethical Judgments and Copying Behavior at Work.” Journal of Business Ethics 55.1 (2004): 61–70. Print.

  • BabinB., HardestyD., and SuterT. Color and Shopping Intentions: The Intervening Effect of Price Fairness and Perceived Affect. Vol. 56, Journal of Business Research, 2003, pp. 541-5.
  • SuterT. Corporate Identity and Corporate Associations: A Framework for Future Research. Vol. 5, Corporate Reputation Review, 2002, pp. 254-63.
  • SuterT., and KoppS. Fan Sites and Hate Sites on the World Wide Web: Issues in Managing Intellectual Property in the Digital Era. Vol. 2, Quarterly Journal of Electronic Commerce, 2001, pp. 305-14.
  • KoppS., and SuterT. Trademark Strategies Online: Implications for Intellectual Property Protection. Vol. 19, Journal of Public Policy & Marketing, 2000, pp. 119-31.
  • KoppS. Developments in Copyright Policy and Network Technologies. Vol. 17, Journal of Public Policy & Marketing, 1998, pp. 303-12.
  • SuterT., and KoppS. Using the Internet and World Wide Web in Marketing Education: An Examination of the Copyright Act of 1976. Vol. 8, Marketing Education Review, 1998, pp. 29-35.
  • SuterT., and ScotB. An Examination of Correlates and Effects Associated With a Concise Measure of Consumers’ Nutrition Knowledge. Vol. 25, Family and Consumer Sciences Research Journal, 1996, pp. 117-36.
  • SuterT., and BurtonS. Believability and Consumer Perceptions of Implausible Reference Prices in Retail Advertisements. Vol. 13, Psychology and Marketing, 1996, pp. 37-54.
  • RapertM., LynchD., and SuterT. Enhancing Functional and Organizational Performance via Strategic Consensus and Commitment. Vol. 4, Journal of Strategic Marketing, 1996, pp. 193-05.

Conference Proceedings

  • “10 Hands-on Class Exercises to Build Student Teams and Spark Creativity”. Venture Well Annual Conference Proceedings, Venture Well Annual Conference Proceedings 2017, 2017.

Books

  • Churchill Jr., Gilbert, Tom Brown, and Tracy Suter. Basic Marketing Research: Customer Insights and Managerial Actions (8e). Cengage Learning, 2013. Print.

Textbooks

  • BrownT., and SuterT. MR. Cengage Learning, 2012.
  • BrownT., and SuterT. MR. Cengage Learning, 2011.
  • Churchill Jr.G., BrownT., and SuterT. Basic Marketing Research. Cengage Learning, 2010.

Regular Column in Journal or Newspapers

  • SuterT. “FBO to Ph.D.”. AMS Quarterly, AMS Quarterly, 2012.
  • SuterT. “Combines and Pro Days”. AMS Quarterly, AMS Quarterly, 2012.
  • SuterT. “Will You Be My Friend?”. AMS Quarterly, AMS Quarterly, 2012.

Magazine/Trade Publications

  • SuterT. “Corporate Universities”. AMS Quarterly, Academy of Marketing Sciences, 2013.
  • SuterT. “Academic Freedumb?”. AMS Quarterly, Academy of Marketing Science, 2013.

Material Regarding New Courses/Curriculas

  • SuterT. “WebCT Course Materials to Accompany the Text Marketing Strategy, 2nd Edition”. Marketing Strategy, 2nd Edition, Harcourt College Publishers, 2002.

Instructor's Manuals

  • Churchill Jr., Gilbert, Tom Brown, and Tracy Suter. “Instructor’s Manual, Test Bank, and Online Quizzes.” Cengage Learning 8 (2013): n. pag. Print.

  • SuterT. Instructor’s Manual and PowerPoint Materials to Accompany the Text: MR. Cengage Learning, 2012.
  • SuterT. Instructor’s Manual and PowerPoint Materials to Accompany the Text: MR, 1st Edition. Cengage Learning, 2011.
  • SuterT. Instructor’s Manual, Test Bank, PowerPoint Materials, and Online Quizzes to Accompany the Text Basic Marketing Research, 7th Edition. Cengage Learning, 2010.
  • SuterT., Churchill Jr.G., and BrownT. Instructor’s Manual Materials to Accompany the Text Basic Marketing Research, 6th Edition. Thomson-Southwestern, 2006.

Written Case with Instructional Materials

  • SuterT. “DoubleClick and Privacy on the Internet”. Business and Society: A Strategic Approach to Corporate Citizenship, Houghton Mifflin, 2004.
  • SuterT. “DoubleClick and Privacy on the Internet”. Marketing Strategy, 3rd Edition, Thomson-Southwestern, 2004.
  • SuterT. “DoubleClick, Inc.”. Marketing, 12th Edition, McGraw-Hill/Irwin, 2003.
  • SuterT. “DoubleClick, Inc.”. Strategic Management, 8th Edition, McGraw-Hill/Irwin, 2003.
  • SuterT. “DoubleClick and Privacy on the Internet”. Business and Society: A Strategic Approach to Corporate Citizenship, Houghton Mifflin, 2003.
  • SuterT. “DoubleClick, Inc.”. Marketing Strategy, 2nd Edition, Harcourt College Publishers, 2002.

Other

  • BooneL., KurtzD., and SuterT. “MindTap Marketing; Contemporary Marketing”. Contemporary Marketing (17e), Cengage Learning, 2016.

Courses Taught

  • Independent Study in Management
  • Applied Creativity and Innovation

Awards & Honors

  • Robert W. Bell Memorial Scholarship
  • Golden Key National Honor Society
  • R. Dene Heskett Academic Scholarship
  • Outstanding Teaching Award
  • Seshadri Scholarship in Teaching
  • University of Arkansas Award for Excellence in Teaching
  • George E. Kiser Memorial Scholarship
  • Who’s Who Among America’s Teachers
  • Nebraska Doctoral Symposium
  • Teaching Innovation Grant
  • American Marketing Association Doctoral Consortium Fellow
  • Delta Gamma Pi
  • Faculty Development Research Grant
  • Faculty Advisor for District Two Second Place Team
  • Sigma Beta Delta
  • Beta Gamma Sigma
  • Sherwin-Williams Distinguished Teaching Competition
  • Research Grant
  • Louis K. Brandt Faculty Publication Award
  • President’s Outstanding Faculty Award
  • Thomas C. Kinnear/Journal of Public Policy & Marketing Award for best JPP&M article
  • Business Advisory Council Faculty Scholar
  • Regents Distinguished Teaching Award
  • Who’s Who in America
  • Greiner Outstanding Teaching Award
  • Who’s Who in the World
  • Apple Distinguished Educator Award
  • Grenier Outstanding Teaching Award
  • Daniel White Jordan Chair in Entrepreneurship
  • Ph.D. in Business for Executives Fellow
  • Best Paper — Micro-Oriented Track, 4th Annual International Conference on Engaged Management Scholarship