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Tracy Suter, PhD

Tracy Suter, PhD
Vice President for Strategic Initiatives
David and Leslie Lawson Associate Professor of Entrepreneurship
College of Business
Management and Marketing
918-631-2082 Helmerich Hall Room 304

Education

PhD – University of Arkansas MBA – University of Arkansas BBA – Wichita State University

Bio

Research Interests

Creative Confidence
Disruptive, Open and Architectural Innovation

Teaching Interests

Applied Creativity & Innovation
Entrepreneurship
Marketing Research

Publications

  • Churchill Jr., Gilbert, Tom Brown, and Tracy Suter. Basic Marketing Research: Customer Insights and Managerial Actions (8e). Cengage Learning, 2013. Print.

  • Churchill Jr., Gilbert, Tom Brown, and Tracy Suter. “Instructor’s Manual, Test Bank, and Online Quizzes.” Cengage Learning 8 (2013): n. pag. Print.

  • Suter, Tracy, Steven Kopp, and David Hardesty. “The Relationship Between General Ethical Judgments and Copying Behavior at Work.” Journal of Business Ethics 55.1 (2004): 61–70. Print.

  • Jones, Scott, Tracy Suter, and Eric Koch. “Affinity Credit Cards as Relationship Marketing Tools: A Conjoint Analytic Exploration of Combined Product Attributes.” Sport Marketing Quarterly 15.3 (2006): 138–146. Print.

  • Hardesty, David, and Tracy Suter. “E-Tail and Retail Reference Price Effects.” Journal of Product and Brand Management 14.2 (2005): 129–136. Print.

  • Suter, Tracy, and David Hardesty. “Maximizing Earnings and Price Fairness Perceptions in Online Consumer-to-Consumer Auctions.” Journal of Retailing 81.4 (2005): 307–317. Print.

  • Carlson, Brad, Tracy Suter, and Tom Brown. “Formal versus Informal Brand Community: The Role of Psychological Sense of Brand Community.” Journal of Business Research 61.4 (2008): 284–291. Print.

  • Suter, Tracy, John (Jeff) Tanner, and D. Whalen. “January Madness: Teaching Creativity in a Business School.” Marketing Education Review 23.3 (2013): 265–273. Print.

  • Suter, Tracy, and David Hardesty. “Maximizing Willingness to Bid with Buy-It-Now Auctions.” Journal of Business Research 66.4 (2013): 554–558. Print.

  • Arnold, Todd et al. “The Effect of Retail Community through Retailer Performance of Community’s Core Sociological Functions: An Empirical Study.” Journal of Marketing Theory and Practice 21.3 (2013): 243–255. Print.

  • Hill, Aaron et al. “Innovation and Effectiveness of Co-Founded Ventures: A Process Model.” Journal of Business and Psychology 29.1 (2014): 145–159. Print.

Courses Taught

  • Applied Creativity and Innovation

Awards & Honors

  • Thomas C. Kinnear/Journal of Public Policy & Marketing Award for best JPP&M article
  • Thomas C. Kinnear/Journal of Public Policy & Marketing Award for best JPP&M article
  • Thomas C. Kinnear/Journal of Public Policy & Marketing Award for best JPP&M article
  • Thomas C. Kinnear/Journal of Public Policy & Marketing Award for best JPP&M article
  • Thomas C. Kinnear/Journal of Public Policy & Marketing Award for best JPP&M article
  • Thomas C. Kinnear/Journal of Public Policy & Marketing Award for best JPP&M article
  • Thomas C. Kinnear/Journal of Public Policy & Marketing Award for best JPP&M article
  • Thomas C. Kinnear/Journal of Public Policy & Marketing Award for best JPP&M article
  • Thomas C. Kinnear/Journal of Public Policy & Marketing Award for best JPP&M article
  • Thomas C. Kinnear/Journal of Public Policy & Marketing Award for best JPP&M article
  • Thomas C. Kinnear/Journal of Public Policy & Marketing Award for best JPP&M article
  • Thomas C. Kinnear/Journal of Public Policy & Marketing Award for best JPP&M article
  • Who’s Who Among America’s Teachers
  • President’s Outstanding Faculty Award
  • Who’s Who in the World
  • Who’s Who in America
  • Thomas C. Kinnear/Journal of Public Policy & Marketing Award for best JPP&M article
  • Who's Who Among America's Teachers
  • President's Outstanding Faculty Award
  • Who's Who in the World
  • Who's Who in America
  • President's Outstanding Faculty Award
  • President's Outstanding Faculty Award
  • President's Outstanding Faculty Award
  • President's Outstanding Faculty Award
  • President's Outstanding Faculty Award
  • President's Outstanding Faculty Award
  • Thomas C. Kinnear/Journal of Public Policy & Marketing Award for best JPP&M article
  • Who's Who Among America's Teachers
  • Who's Who in the World
  • Who's Who in America
  • President's Outstanding Faculty Award
  • President's Outstanding Faculty Award
  • President's Outstanding Faculty Award
  • President's Outstanding Faculty Award
  • President's Outstanding Faculty Award
  • Who's Who Among America's Teachers
  • Who's Who in the World
  • Who's Who in America
  • President's Outstanding Faculty Award
  • President's Outstanding Faculty Award
  • President's Outstanding Faculty Award
  • President's Outstanding Faculty Award
  • Thomas C. Kinnear/Journal of Public Policy & Marketing Award for best JPP&M article
  • President's Outstanding Faculty Award
  • President's Outstanding Faculty Award
  • Who's Who Among America's Teachers
  • President's Outstanding Faculty Award
  • President's Outstanding Faculty Award
  • President's Outstanding Faculty Award
  • President's Outstanding Faculty Award
  • Thomas C. Kinnear/Journal of Public Policy & Marketing Award for best JPP&M article
  • President's Outstanding Faculty Award
  • President's Outstanding Faculty Award
  • Who's Who in the World
  • Who's Who in America
  • R. Dene Heskett Academic Scholarship
  • Outstanding Teaching Award
  • University of Arkansas Award for Excellence in Teaching
  • George E. Kiser Memorial Scholarship
  • Seshadri Scholarship in Teaching
  • Robert W. Bell Memorial Scholarship
  • Golden Key National Honor Society
  • Delta Gamma Pi
  • Faculty Development Research Grant
  • Teaching Innovation Grant
  • American Marketing Association Doctoral Consortium Fellow
  • Who's Who Among America's Teachers
  • Nebraska Doctoral Symposium
  • Louis K. Brandt Faculty Publication Award
  • Sherwin-Williams Distinguished Teaching Competition
  • Faculty Advisor for District Two Second Place Team
  • Sigma Beta Delta
  • Beta Gamma Sigma
  • President's Outstanding Faculty Award
  • President's Outstanding Faculty Award
  • President's Outstanding Faculty Award
  • President's Outstanding Faculty Award
  • Thomas C. Kinnear/Journal of Public Policy & Marketing Award for best JPP&M article
  • Business Advisory Council Faculty Scholar
  • Apple Distinguished Educator Award
  • Greiner Outstanding Teaching Award
  • Regents Distinguished Teaching Award
  • Who's Who in the World
  • Research Grant
  • Who's Who in America
  • Best Paper — Micro-Oriented Track, 4th Annual International Conference on Engaged Management Scholarship
  • Daniel White Jordan Chair in Entrepreneurship
  • President's Outstanding Faculty Award
  • Ph.D. in Business for Executives Fellow
  • President's Outstanding Faculty Award
  • Grenier Outstanding Teaching Award