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Brian Chabowski PhD

Associate Professor of Marketing Collins College of Business
Management and Marketing
918-631-2953
brian-chabowski@utulsa.edu
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Biography

Brian Chabowski has published widely and has received numerous awards for contributions to research and education development in the fields of marketing, management, entrepreneurship and international business. Prior to teaching at The University of Tulsa, Chabowski worked in the technology, transportation and manufacturing industries. Additionally, he has lived, worked and studied in Costa Rica, the Czech Republic, Lithuania and Estonia.


Ph.D., Michigan State University
M.B.A., Indiana University
B.A., Monmouth College


Marketing Strategy
Sustainability
International Business
Interdisciplinary Application of Marketing

Principles of Marketing
Marketing Channels
Innovation and Product Development
Marketing Management


The following may be selected publications rather than a comprehensive list.

Journal Articles


Samiee, Saeed, Brian Chabowski, and Thomas Hult. “Cross-National Research and International Business: An Interdisciplinary Path.” International Business Review (2017): n. pag. Print.

Mena, Jeannette, and Brian Chabowski. “The Role of Organizational Learning in Stakeholder Marketing.” Journal of the Academy of Marketing Science 43.4 (2015): 429–52. Print.

Chabowski, Brian, Charles Wood, and Tomas Hult. “Using Bibliometrics to Evaluate the Journal of Consumer Research: Suggested Future Consumer Research Directions.” Advances in Consumer Research 41 (2013): n. pag. Print.

Samiee, Saeed, Brian Chabowski, and Thomas Hult. “A Bibliometric Analysis of the Global Branding Literature and a Research Agenda.” Journal of International Business Studies (2013): n. pag. Print.

Chabowski, Brian, Saeed Samiee, and G. Tomas Hult. “A Bibliometric Analysis of the Global Branding Literature and a Research Agenda.” Journal of International Business Studies 44.6 (2013): 622–34. Print.

Samiee, Saeed, and Brian Chabowski. “Knowledge Structure in International Marketing: A Multi-Method Bibliometric Analysis.” Journal of the Academy of Marketing Science 40.2 (2012): 364–86. Print.

Chabowski, Brian, G. Tomas Hult, and Jeannette Mena. “The Retailing Literature as a Basis for Franchising Research: Using Intellectual Structure to Advance Theory.” Journal of Retailing 87.3 (2011): 269–84. Print.

Chabowski, Brian, Jeannette Mena, and Tracy Gonzalez-Padron. “The Structure of Sustainability Research in Marketing,1958-2008: A Basis for Future Research.” Journal of the Academy of Marketing Science 39.1 (2011): 55–70. Print.

Chabowski, Brian et al. “The Structure of JIBS's Social Network and the Relevance of Intra-Country Variation: A Typology for Future Research.” Journal of International Business Studies 41.5 (2010): 925–34. Print.

Chabowski, Brian et al. “Knowledge Management and Balance Scorecard Outcomes: Exploring the Importance of Interpretation, Learning, and Internationality.” British Journal of Management 21.4 (2010): 967–82. Print.

Hult, G. Tomas, and Brian Chabowski. “Sourcing Research as an Intellectual Network of Ideas.” Decision Sciences 39.3 (2008): 323–35. Print.

Hult, G. Tomas et al. “An Assessment of the Measurement of Performance in International Business Research.” Journal of International Business Studies 39.6 (2008): 1064–80. Print.

Hult, G. Tomas, David Ketchen, Jr., and Brian Chabowski. “Leadership, the Buying Center, and Supply Chain Performance: A Study of Linked Users, Buyers, and Suppliers.” Industrial Marketing Management 36.3 (2007): 393–403. Print.

Chabowski, Brian, Saeed Samiee, and G. Tomas Hult. “‘International Relationship Marketing: Intellectual Foundations and Avenues for Future Research," .” Journal of International Marketing (2017): n. pag. Print.

Book Review


Chabowski, Brian. “Developing Global Executives: The Lessons of International Experience.” 2004: 419–22. Print.

Others


Samiee, Saeed, and Brian Chabowski. “Research Activity Regarding the Origins of Products and Brands: Knowledge Structure and Paths for Further Progress.” Winter Marketing Academic Conference, The American Marketing Association (2017): n. pag. Print.

Chabowski, Brian et al. “Sponsorships, Culture, and Shareholder Wealth: Evidence from International Sponsorships.” Winter Marketing Academic Conference, The American Marketing Association (2017): n. pag. Print.

Samiee, Saeed, Brian Chabowski, and Thomas Hult. “An Evaluation of Cross-National Research Across Multiple Domains: Using Knowledge Structure for Future Opportunities in International Marketing.” Winter Marketing Academic Conference, The American Marketing Association (2016): n. pag. Print.

Chabowski, Brian, and G. Tomas Hult. “A Study of the Long-Term Value of Capabilities-Based Resources, Intangible Strategic Assets, and Firm Performance.” Oxford Handbook Online (2014): n. pag. Print.

Chabowski, Brian. “Social Aspects of the Changing Business Environment: How Do Global Marketers Adjust?” American Marketing Association Global Marketing Special Interest Group Research Issues Series (2005): n. pag. Print.

Conference Proceedings


Chabowski, Brian, and Saeed Samiee. “An Overview of the Country-of-Origin Research: Using Knowledge Structure to Propose Future Opportunities.” Academy of International Business Annual Meeting Proceedings, 2017. Print.

Chabowski, Brian, and Saeed Samiee. “The Country Image Literature: Mapping Its Intellectual Basis and Research Directions.” Academy of International Business Annual Meeting Proceedings, 2016. Print.

Chabowski, Brian, Saeed Samiee, and G. Tomas Hult. “The Interdisciplinarity of Cross-National Research.” Vol. 57. Academy of International Business Annual Meeting Proceedings, 2015. 150. Print.

Chabowski, Brian, and G. Tomas Hult. “A Review of International Innovation Research: Using Past Development to Propose a Framework for Future Development.” Vol. 56. Academy of International Business Annual Meeting Proceedings, 2014. 36. Print.

Chabowski, Brian, and G. Tomas Hult. “Evaluating Competitive Advantage and Performance: How Do Marketing Assets and Financial Metrics Interrelate?” Vol. 24. American Marketing Association, Winter Educators’ Conference, 2013. 307. Print.

Chabowski, Brian, Saeed Samiee, and G. Tomas Hult. “An Assessment of Global Branding Research: Co-Citation Analysis as a Tool to Evaluate a Literature Area.” Vol. 23. American Marketing Association, Winter Educators’ Conference, 2012. 372. Print.

Chabowski, Brian, G. Tomas Hult, and Stanley Slater. “A Multidimensional Perspective of the Market Orientation Literature.” Vol. 22. American Marketing Association, Winter Educators’ Conference, 2011. 282–3. Print.

Hult, G. Tomas, and Brian Chabowski. “An Empirical Study of Marketing Assets: The Influence of Capabilities-Based Resources on Marketing and Financial Metrics.” Marketing Strategy Meets Wall Street Conference Proceedings, 2009. Print.

Chabowski, Brian, and G. Tomas Hult. “Emerging Directions for International Marketing Research.” Vol. 17. Academy of Marketing Science Proceedings, World Marketing Congress, 2009. 21. Print.

Chabowski, Brian, and G. Tomas Hult. “The Heterogeneity of Intellectual Domain in International Business: An Assessment of JIBS, 1976-2005.” Vol. 50. Academy of International Business Annual Meeting Proceedings, 2008. 67. Print.

Chabowski, Brian, M. Berk Talay, and M. Billur Akdeniz. “Using Time as a Tool: Effects of Duration on the Dynamics of Trust-Building Processes in Inter-Organizational Relationships.” Vol. 18. American Marketing Association, Summer Educators’ Conference, 2007. 107–8. Print.

Chabowski, Brian. “Making Intangibles Tangible Internationally: Antecedents and Consequences of Global Marketing Equity.” Marketing Management Association Spring Conference Proceedings, 2007. Print.

Deligonul, Seyda et al. “Frontiers in International Business Research and Theory.” 2006. Print.

Chabowski, Brian. “A Fresh Look at Standardization: Factors Influencing a Firm’s Signal of Quality.” Vol. 48. Academy of International Business Annual Meeting Proceedings, 2006. 120. Print.

Chabowski, Brian, and M. Berk Talay. “An Exploration of Resources External to the Firm: Can Endorsement by a Celebrity Add Value?” Vol. 17. American Marketing Association, Summer Educators’ Conference, 2006. 382–3. Print.

Chabowski, Brian, and J. Chris White. “Drivers of Product Standardization: An Exploration of Globally-Oriented Firms.” Vol. 16. American Marketing Association, Summer Educators’ Conference, 2005. 223–4. Print.

Xu, Shichun, and Brian Chabowski. “Not All Marriages Start With Love: A Conceptual Framework of Obligatory Relationship Marketing.” Vol. 16. American Marketing Association, Summer Educators’ Conference, 2005. 327–8. Print.

Chabowski, Brian, and Shichun Xu. “The Celebrity Endorser and Brand Performance: Can Hofstede’s Measures Provide Explanation?” Vol. 47. Academy of International Business Annual Meeting Proceedings, 2005. 178. Print.

Chabowski, Brian, J. Chris White, and Stephen McDaniel. “Perceived Export Barriers: The Roles of Strategic Priority, Championing, and International Expertise.” Vol. 46. Academy of International Business Annual Meeting Proceedings, 2004. 22. Print.

Magazine/Trade Publications


Chabowski, Brian. “The Role of Organizational Learning in Stakeholder Marketing.” 2015: 14. Print.

Chabowski, Brian. “Sustainability Not a Passing Fad.” 2010: 22. Print.

Monograph


Deligonul, Seyda et al. “Methodological Rigor of Ordinary Least Squares Regression Studies in Mainstream Marketing: An Assessment of Research Reported in the Journal of Marketing.” Advances in International Marketing 20 (2009): n. pag. Print.

Written Case with Instructional Materials


Chabowski, Brian, and G. Tomas Hult. Gestamp U.S. HardTech, Inc. Broad Graduate School of Management Case Studies Series, 2007. Print.

Chabowski, Brian, and DeHayes Daniel. Mezzia, Inc.: Going to Work in a Startup Information Technology Firm. Managing Information Technology by Prentice Hall, 2004. Print.

Chabowski, Brian, and Daniel DeHayes. Coffee Pause Beanery and Bakery, Inc.: Dealing with the Death of a Business Owner. Indiana University Press, 2003. Print.

Manuscript


Samiee, Saeed et al. An Overview of the Service Marketing Literature: The Basis of a Framework for Future Research. 2017.


Academy of International Business
American Marketing Association
Academy of Marketing Science


MBA 7053 Marketing Management
MGT 4073 Strategic Management
MKTG 3003 Principles of Marketing
MKTG 3023 Marketing Channels
MKTG 4083 Marketing Management
MKTG 4973 Innovation Product Dev
MKTG 6973 Seminar in Marketing