Adrien Bouchet PhD

Chair, Management and Marketing
Warren Clinic Associate Professor of Sports Administration Collins College of Business
Management and Marketing


Adrien Bouchet currently serves as the Warren Clinic Endowed Professor of Sport Management in the Collins College of Business. His articles have appeared in Journal of Services Marketing, Developments in Marketing Science, Journal of Consumer Behavior, Journal of Sport Management, Sport Management Review, Sport Marketing Quarterly, Managerial Finance, and OMEGA - International Journal of Management Science. His paper (with a co-author) from a Knight Commission of Intercollegiate Athletics grant was featured on His 2015 article (with co-authors) "The role of reputation, status, and university endowment in increased athletic competition" evidence from NCAA division I" won the best paper in the strategy track at the Southern Management Association. Bouchet is a NASSM Research Fellow and won the Collins College of Business Mayo Excellence in Research award in 2015.

Ph.D., Texas A&M University
M.S., Arizona State University
B.S., Auburn University

Organizational theory, marketing research within sports organizations, escalation and de-escalation within intercollegiate athletics, marketing, organizational behavior, management theory

Management & marketing issues in sport

The following may be selected publications rather than a comprehensive list.

Journal Articles

Bouchet, Frank et al. “Preempting the Competition: How Do Shareholders View Sponsorships in the Sport Apparel Industry?” Journal of Sport Management 31.3 (2017): 275–287. Print.

Parris, Denise et al. "Change Is Hard: Overcoming Barriers to Service Innovations." Journal of Service Marketing (2017): n. pag. Print.

Bouchet, Frank, Michael Troilo, and Brian Walkup. “Dynamic Pricing Usage in Sports for Revenue Management.” Managerial Finance 42.9 (2016): 913–921. Print.

Zboja, James J., Mary Dana Laird, and F. Adrien Bouchet, “The Moderating Role of Consumer Entitlement on the Relationship of Value with Customer Satisfaction,” Journal of Consumer Behaviour, 15 (3), 216-224.

Nite, Calvin et al. "Locating Universities within the Phases of Escalation of Commitment to Intercollegiate Athletics." Journal of Applied Sports Management 7.1 (2015): 87–107. Print.

Parriss, Denise et al. "More than Competition: Exploring Stakeholder Identities at a Grassroots Cause-Related Sporting Event." International Review on Public and Nonprofit Marketing April (2015): 1–26. Print.

Bouchet, Frank, Michael Troilo, and William Spaniel. “International Sourcing, Social Responsibility, and Human Assets: a Framework for Labor Procurement Negotiations in Baseball's Talent Supply Chain.” Corporate Governance: An International Journal of Business and Society 15.2 (2015): 214–228. Print.

Bouchet, Frank et al. “The Impact of International Football Matches on Primary Sponsors and Shareholder Wealth.” Journal of Sport Management 29.2 (2015): 200–210. Print.

Hutchinson, Michael, Calvin Nite, and Frank Bouchet. "Escalation of Commitment in United States Collegiate Athletics Departments: an Investigation of Social and Structural Determinant of Commitment." Journal of Sport Management 29.1 (2015): 57–75. Print.

Parris, Denise et al. "Action Sports Athletes as Entrepreneurs: Female Professional Wakeboarders, Sponsorship, and Branding." Sport Management Review 17.4 (2014): 530–545. Print.

Hutchinson, Michael, and Frank Bouchet. “Achieving Organizational De-Escalation: Exit Strategy Implementation among United States Collegiate Athletic Departments.” Sport Management Review 17.3 (2014): 347–361. Print.

Hutchinson, Michael, and Frank Bouchet. “Organizational Redirection in Highly Bureaucratic Environments: De-Escalation of Commitment among Division I Athletic Departments.” Journal of Sport Management 28.2 (2014): 143–161. Print.

Bouchet, Frank, Michael Troilo, and Jon Welty Peachey. “Major League Baseball and the Dominican Republic: What Is in the Best Interest of the Players?” Sport Management Review 16.2 (2012): 236–250. Print.

Bouchet, Frank, and Michael Hutchinson. “De-Escalation of Commitment: A Case Study Examination of the University of Chicago's Decision to Leave Division I Athletics and Its Impact on Institutional Branding.” Journal of Sport Administration & Supervision 4.1 (2012): 97–113. Print.

Bouchet, Frank, Michael Hutchinson, and Paul Batista. “The Effectiveness of Early Termination Clauses In Coaching Contracts.” Applied Research in Coaching in Athletics Annual 27 (2011): 147–163. Print.

Bouchet, Frank, and Michael Hutchinson. “Organizational Escalation and Retreat: A Case Study of Birmingham Southern College's Move from NAIA to Division I Athletics and Then to Division III Classification.” Journal of Intercollegiate Sport 4 (2011): 261–282. Print.

Choi, Jinho et al. “An Investigation of Sponsorship Implications within a State Sports Festival: The Case of the Florida Sunshine State Games.” International Journal of Sports Marketing & Sponsorship 12.2 (2011): 108. Print.

Bouchet, Frank, Khalid Ballouli, and Gregg Bennett. “Implementing a Ticket Sales Force in College Athletics.” Sport Marketing Quarterly 2 (2011): 22–23. Print.

Bouchet, Frank, and Michael Hutchinson. “Organizational Escalation to an Uncertain Course of Action A Case Study of Institutional Branding at SMU.” Journal of Issues in Intercollegiate Athletics 1.3 (2010): 272–295. Print.

Hutchinson, Michael, and Frank Bouchet. “Sponsoring Firms Assess Perceptions of Sport Property Engagement and Execution.” Journal of Sponsorship 4.1 (2010): 49–71. Print.

Nite, Calvin, and Frank Bouchet. “Trust and Teams.” Applied Research in Coaching In Athletics Annual 26 (2009): 278–284. Print.

Troilo, Michael et al. "Perception, Reality and the Adoption of Business Analytics: Evidence from North American Professional Sports Organizations." Omega: The Journal of Management Science (2018): n. pag. Print.

Bouchet, Frank, Chad Settle, and Michael Troilo. “Investment in Human Resources: Evidence from Major League Baseball.” Journal of Sport Economics (2019): n. pag. Print.


Chabowski, Brian et al. "Sponsorships, Culture, and Shareholder Wealth: Evidence from International Sponsorships." Winter Marketing Academic Conference, The American Marketing Association (2017): n. pag. Print.

Troilo, Michael, and Frank Bouchet. “Editorial.” International Journal of Revenue Management 7.2 (2013): 91–94. Print.

Hutchinson, Michael, and Frank Bouchet. “De-Escalation of Commitment in University Athletics: An Investigation in Division I Universities.” Knight Commission on Intercollegiate Athletics (2012): n. pag. Print.

Written Case with Instructional Materials

Walkup, Brian, Frank Bouchet, and Kaelynn Lemke. Corporate Ownership Model: Should Borussia Dortmund Take on an Equity Partner? Vol. 16. Journal of Business Cases and Applications, 2016. Print.

Bouchet, Frank, Michael Troilo, and Jeffrey Paul. Gazprom, Russia, and the Theory of Soft Power: Strategic Positioning through Football Sponsorships. The Case Research Journal, 2019. Print.

Conference Proceeding

Bajaj, Akhilesh, and Frank Bouchet. "The Role of Intensity of Alumni Sports Site Usage on Social Capital, Team Identification and Purchase Intentions." Association of Business Information Systems, 2015. Print.

Magazine/Trade Publication

Bouchet, Frank, Michael Troilo, and Brian Walkup. “‘Is Chevrolet’s Stock Price Affected When Manchester United Travels Abroad?’ .” 2014: n. pag. Print.

North American Society for Sport Management

ATRG 2043 Principles and Practices of Sport Administration
MGT 2143 Introduction to Sport Management
MGT 3003 Principles of Management
MGT 3173 Revenue Generationn for Sport Organizations
MGT 4023 Negotiation and Management Skills
MGT 4333 International Sport Business
MGT 4813 Sport Management Internship
MGT 4813 Sport Management Internship
MGT 4973 Seminar in Management