Adrien Bouchet PhD

Warren Clinic Associate Professor of Sports Administration Collins College of Business
Management and Marketing


Adrien Bouchet joined the faculty at The University of Tulsa as the Warren Clinic Professor of Sports Administration.  Previously he served as Instructional Assistant Professor, Division of Sports Management, and Associate Director in the Center for Sport Management Research at Texas A&M University.  Bouchet's research interests include finance, marketing, strategic management and executive decision making within sports management.  His articles have appeared in the Journal of Contemporary Athletics, Journal of International Sport Marketing and Sponsorship and Applied Research in Coaching Athletics Annual.  Bouchet is a member of the North American Society for Sport Management and Sport Marketing Association.

Ph.D., Texas A&M University
M.S., Arizona State University
B.S., Auburn University

Organizational theory, marketing research within sports organizations, escalation and de-escalation within intercollegiate athletics, marketing, organizational behavior, management theory

Management & marketing issues in sport

The following may be selected publications rather than a comprehensive list.

Journal Articles

Parris, Denise et al. “Change Is Hard: Overcoming Barriers to Service Innovations.” Journal of Service Marketing (2017): n. pag. Print.

Bouchet, Frank, Michael Troilo, and Brian Walkup. “Dynamic Pricing Usage in Sports for Revenue Management.” Managerial Finance 42.9 (2016): 913–921. Print.

Bouchet, Frank, Michael Troilo, and William Spaniel. “International Sourcing, Social Responsibility, and Human Assets: a Framework for Labor Procurement Negotiations in Baseball's Talent Supply Chain.” Corporate Governance 15.2 (2015): 214–228. Print.

Parriss, Denise et al. “More than Competition: Exploring Stakeholder Identities at a Grassroots Cause-Related Sporting Event.” International Review on Public and Nonprofit Marketing April (2015): 1–26. Print.

Nite, Calvin et al. “Locating Universities within the Phases of Escalation of Commitment to Intercollegiate Athletics.” Journal of Applied Sports Management 7.1 (2015): 87–107. Print.

Bouchet, Frank et al. “The Impact of International Football Matches on Primary Sponsors and Shareholder Wealth.” Journal of Sport Management 29.2 (2015): 200–210. Print.

Parris, Denise et al. “Action Sports Athletes as Entrepreneurs: Female Professional Wakeboarders, Sponsorship, and Branding.” Sport Management Review 17.4 (2014): 530–545. Print.

Hutchinson, Micael, and Frank Bouchet. “Achieving Organizational De-Escalation: Exit Strategy Implementation among United States Collegiate Athletic Departments.” Sport Management Review 17.3 (2014): 347–361. Print.

Hutchinson, Michael, and Frank Bouchet. “Organizational Redirection in Highly Bureaucratic Environments: De-Escalation of Commitment among Division I Athletic Departments.” Journal of Sport Management 28.2 (2014): 143–161. Print.

Bouchet, Frank, Michael Troilo, and Jon Welty Peachey. “Major League Baseball and the Dominican Republic: What Is in the Best Interest of the Players?” Sport Management Review 16.2 (2012): 236–250. Print.

Bouchet, Frank, and Michael Hutchinson. “De-Escalation of Commitment: A Case Study Examination of the University of Chicago's Decision to Leave Division I Athletics and Its Impact on Institutional Branding.” Journal of Sport Administration & Supervision 4.1 (2012): 97–113. Print.

Bouchet, Frank, and Michael Hutchinson. “Organizational Escalation and Retreat: A Case Study of Birmingham Southern College's Move from NAIA to Division I Athletics and Then to Division III Classification.” Journal of Intercollegiate Sport 4 (2011): 261–282. Print.

Choi, Jinho et al. “An Investigation of Sponsorship Implications within a State Sports Festival: The Case of the Florida Sunshine State Games.” International Journal of Sports Marketing & Sponsorship 12.2 (2011): 108. Print.

Bouchet, Frank, Khalid Ballouli, and Gregg Bennett. “Implementing a Ticket Sales Force in College Athletics.” Sport Marketing Quarterly 2 (2011): 22–23. Print.

Bouchet, Frank, Michael Hutchinson, and Paul Batista. “The Effectiveness of Early Termination Clauses In Coaching Contracts.” Applied Research in Coaching in Athletics Annual 27 (2011): 147–163. Print.

Bouchet, Frank, and Michael Hutchinson. “Organizational Escalation to an Uncertain Course of Action A Case Study of Institutional Branding at SMU.” Journal of Issues in Intercollegiate Athletics 1.3 (2010): 272–295. Print.

Hutchinson, Michael, and Frank Bouchet. “Sponsoring Firms Assess Perceptions of Sport Property Engagement and Execution.” Journal of Sponsorship 4.1 (2010): 49–71. Print.

Nite, Calvin, and Frank Bouchet. “Trust and Teams.” Applied Research in Coaching In Athletics Annual 26 (2009): 278–284. Print.

Hutchinson, Michael, Calvin Nite, and Frank Bouchet. “Escalation of Commitment in United States Collegiate Athletics Departments: an Investigation of Social and Structural Determinant of Commitment.” Journal of Sport Management 29.1 (2018): 57–75. Print.

Troilo, Michael et al. “Perception, Reality and the Adoption of Business Analytics: Evidence from North American Professional Sports Organizations.” Omega: The Journal of Management Science (2018): n. pag. Print.

Bouchet, Frank et al. “Preempting the Competition: How Do Shareholders View Sponsorships in the Sport Apparel Industry?” Journal of Sport Management 31.3 (2018): 275–287. Print.

Zboja, James J., Mary Dana Laird, and F. Adrien Bouchet, “The Moderating Role of Consumer Entitlement on the Relationship of Value with Customer Satisfaction,” Journal of Consumer Behaviour, 15 (3), 216-224.


Chabowski, Brian et al. “Sponsorships, Culture, and Shareholder Wealth: Evidence from International Sponsorships.” Winter Marketing Academic Conference, The American Marketing Association (2017): n. pag. Print.

Troilo, Michael, and Frank Bouchet. “Editorial.” International Journal of Revenue Management 7.2 (2013): 91–94. Print.

Hutchinson, Michael, and Frank Bouchet. “De-Escalation of Commitment in University Athletics: An Investigation in Division I Universities.” Knight Commission on Intercollegiate Athletics (2012): n. pag. Print.

Written Case with Instructional Material

Walkup, Brian, Frank Bouchet, and Kaelynn Lemke. Corporate Ownership Model: Should Borussia Dortmund Take on an Equity Partner? Vol. 16. Journal of Business Cases and Applications, 2016. Print.

North American Society for Sport Management

ATRG 2043 Principles and Practices of Sport Administration
MGT 2143 Introduction to Sport Management
MGT 3003 Principles of Management
MGT 3173 Revenue Generationn for Sport Organizations
MGT 4023 Negotiation and Management Skills
MGT 4333 International Sport Business
MGT 4813 Sport Management Internship
MGT 4813 Sport Management Internship
MGT 4973 Seminar in Management