School of Accounting and Computer Information Systems Helmerich Hall 313E 918-631-2790
Karen Cravens is director of the School of Accounting and Computer Information Systems at The University of Tulsa and is also a Certified Public Accountant and Certified Management Accountant. Cravens has been the recipient of the Mayo Teaching Excellence Award and the Mayo Research Excellence Award and the University Outstanding Teacher Award. Before joining the faculty at TU, she was employed as a senior tax consultant with Deloitte Haskins and Sells (now Deloitte) and with Burlington Northern Resources. She also is a member of the American Accounting Association and the Institute of Management Accountants.
Ph.D., Texas A&M University
M.B.A., Texas Christian University
B.A., Vanderbilt University
Management Control Systems
Positive Organizational Scholarship
Performance Evaluation Effectiveness
The following may be selected publications rather than a comprehensive list.
Cravens, Karen, and Elizabeth Oliver. “An Activity-Based Costing Application Using a Video of Olive Oil Production.” Accounting Instructor's Report (2013): n. pag. Print.
Cravens, Karen, Elizabeth Oliver, and Jeanine Stewart. “Can a Positive Approach to Performance Evaluation Help Accomplish Your Goals?” Business Horizons 53 (2010): 269–279. Print.
Cravens, Karen et al. “The Impact of Product-Country Image and Marketing Efforts on Retailer Perceived Brand Equity: An Empirical Analysis.” Journal of Retailing 85.4 (2009): 437–452. Print.
Bajaj, Akhilesh, Wray Bradley, and Karen Cravens. “SAAS: Integrating Systems Analysis with Accounting and Strategy for Ex Ante Evaluation of IS Investments.” Journal of Information Systems 22.1 (2008): 97–124. Print.
Cravens, Karen, and Elizabeth Oliver. “Employees Are the Key Link to Coporate Reputation Management.” Business Horizons 49.4 (2006): 293–302. Print.
Cravens, Karen et al. “Trade Credit Terms: Asymmetric Information and Price Discrimination Evidence from Three Continents.” Journal of Business Finance, and Accounting 32.5 (2005): n. pag. Print.
Cravens, Karen, Sridhar Ramamoorti, and Elizabeth Oliver. “The Reputation Audit: Measuring and Managing Corporate Reputation.” European Management Journal 21.2 (2003): 201–212. Print.
Cravens, Karen, Artur Baldauf, and Gudrun Binder. “Performance Consequences of Brand Equity Management: Evidence from Organizations in the Value Chain.” The Journal of Product and Brand Management 12.4 (2003): 220–236. Print.
Cravens, Karen, Heribert Reisinger, and Nicole Tell. “Prioritizing Performance Measures Within the Balanced Scorecard Framework.” Management International Review 42.4 (2003): 429–437. Print.
Cravens, Karen, and Chris Guilding. “An Empirical Study of the Application of Strategic Management Accounting Techniques.” Advances in Management Accounting 10 (2002): 95–124. Print.
Cravens, Karen, and Chris Guilding. “Brand Value Accounting: An International Comparison of Perceived Managerial Implications.” Journal of International Accounting, Auditing, and Taxation 10.2 (2001): 197–221. Print.
Cravens, Karen, and Elizabeth Oliver. “An International Comparison of Employee Welfare Plans.” Thunderbird International Business Review 43.4 (2001): 501–524. Print.
Cravens, Karen, and Wanda Wallace. “A Framework for Determining the Influence of the Corporate Boards of Directors in Accounting Studies.” Corporate Governance 9.11 (2001): 2–24. Print.
Cravens, Karen, and Chris Guilding. “Measuring Customer Focus: An Examination of the Relationship Between Market Orientation and Brand Valuation.” Journal of Strategic Marketing 8 (2000): 27–45. Print.
Cravens, Karen, Chris Guilding, and Mike Tayles. “An Internantional Comparison of Strategic Management Accounting Practices.” Management Accounting Research 11 (2000): 113–135. Print.
Cravens, Karen, David Cravens, and Nigel Piercy. “Assessing the Performance of Startegic Alliances: Matching Metrics to Strategies.” European Management Journal 18.5 (2000): 529–541. Print.
Cravens, Karen, and Elizabeth Oliver. “The Influence of Culture on Pension Plans.” The International Journal of Accounting 35.4 (2000): 521–537. Print.
Cravens, Karen, and Elizabeth Oliver. “Cultural Influences on Managerial Choice: An Emperical Study of Employee Benefit Plans in the United States.” Journal of International Business Studies 30.4 (1999): 745–762. Print.
Cravens, Karen, and Chris Guilding. “Examining Brand Valuation From a Management Perspective.” Advances in Management Accounting 8 (1999): 113–137. Print.
Cravens, Karen, and Chris Guilding. “Strategic Brand Valuation: A Cross-Functional Perspective.” Business Horizons BH031 (1999): 53–62. Print.
Cravens, Karen, and William Yancey. “A Framework for International Tax Planning for Managers.” Journal of International Accounting, Auditing, and Taxation 7.2 (1998): 251–272. Print.
Cravens, Karen, and Wanda Wallace. “Evaluating Control Risk From a Corporate Governance Perspective.” Managerial Finance 23.12 (1997): 22–37. Print.
Cravens, Karen, Alan Bankley, and Hubert Glover. “The Impact of Regulatory Events on Investors: An Examination of the 1992 Cable Bill.” American Business Review (1997): 26–34. Print.
Cravens, Karen, and Richard Pike. “Trade Credit Policy and Management in the United States: An Empirical Study .” The Credit and Financial Management Review 3.4 (1997): 24–34. Print.
Cravens, Karen. “Examining the Role of Transfer Pricing as a Strategy for Multinational Firms.” International Business Review 6.2 (1997): 127–145. Print.
Cravens, Karen, and Winston Shearon. “An Outcome-Based Assessment of International Transfwer Pricing Objectives.” The International Journal of Accounting 31.4 (1996): 419–444. Print.
Cravens, Karen, and Hubert Glover. “Pricing in the Pharmaceutical Industry: Implications for Auditors.” Managerial Accounting Journal 10.7 (1995): 8–16. Print.
Cravens, Karen, David Cravens, and Shannon Shipp. “Reforming the Traditional Organization: The Mandate for Developing Networks.” Business Horizons (1994): 19–28. Print.
Cravens, Karen, and Wanda Wallace. “An Explatory Content Analysis of Terminology in Public Accounting Frims' Responses to AICPA Peer Reviews.” Research in Accounting Regulation 8 (1994): 3–32. Print.
Cravens, Karen, and Howell Lynch. “Transfer Pricing and the 'Aramco Advantage' Cases.” Oil & Gas Tax Quarterly 43.2 (1994): 199–216. Print.
Cravens, Karen, Hubert Glover, and James Flagg. “A Comparison of Client Characteristics by Auditor Attributes: Implications for the Auditor Selection Process.” Managerial Auditing Journal 9.3 (1994): 27–36. Print.
Cravens, Karen, David Cravens, and Shannon Shipp. “Analysis of Cooperative Interorganizational Relationships, Strategic Alliance Formation and Strategic Alliance Effectiveness.” Journal of Strategic Marketing 1.1 (1993): n. pag. Print.
Cravens, Karen. “The Impact of Tax Reform on Consumer Credit and Home Equity Lending.” Journal of Financial and Strategic Decisions 5.2 (1992): n. pag. Print.
Cravens, Karen, and Howell Lynch. “The Spanish Inquisition: Transfer Pricing Implications of the Tax Court Decision in Proctor and Gamble.” Oil & Gas Tax Quarterly 39.3 (1991): 380–398. Print.
Karen S. Cravens, Elizabeth Goad Oliver, Shigehiro Oishi, and Jeanine S. Stewart (2015) Workplace Culture Mediates Performance Appraisal Effectiveness and Employee Outcomes: A Study in a Retail Setting. Journal of Management Accounting Research: Fall 2015, Vol. 27, No. 2, pp. 1-34.
Stewart, Jeanine et al. “Managing Millennials: Embracing Generational Differences.” Business Horizons 60 (2017): 45–54. Print.
Cravens, Karen. “Horizontal Alliances for Relationship Marketing.” Handbook of Relationship Marketing. Ed. Atul Parvatiyar Jagdish Sheth. Sage Publications, 2000. 431–456. Print.
Cravens, David, and Karen Cravens. “Continuous Learning About Markets.” Strategic Marketing . Richard D. Irwin Inc., 1997. Print.
Cravens, Karen. “Trademark Valuation by Gordon V. Smith.” 1998: 148–149. Print.
Cravens, Karen, and Wanda Wallace. “Assurance Forum: Blue Ribbon Plan Requires More Disclosure to Work.” Accounting Today (1999): n. pag. Print.
Cravens, Karen, and Wanda Wallace. “Nominations Panels Strengthen Management.” Accounting Today (1993): n. pag. Print.
Beta Gamma Sigma
Beta Alpha Psi
American Accounting Association
Institute of Management Accountants
ACCT 3133 Cost Accounting
ACCT 4223 Internal Reporting Issues
ACCT 7073 Management Control Systems
BUS 1001 Business Orientation and Planning For Success
MBA 7003 Preparing, Understanding, and Using Financial Statements