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Ralph Jackson PhD

Senior Associate Dean
Associate Professor of Marketing and Edward E. and Helen T. Bartlett Foundation Associate Professor of Business Collins College of Business
Management and Marketing
918-631-2407
ralph-jackson@utulsa.edu
Curriculum Vitae [PDF]
faculty-photo

Biography

Ralph Jackson became a member of the faculty at The University of Tulsa upon completion of his doctoral program in 1985.  During his time at TU, he has served for about 20 years as Department Chair and is now serving as Associate Dean in the Collins College of Business. While he has published journal articles and textbooks in various areas, his research of late is focusing on Ethics and Social Responsibility in business as well as in non-profit marketing.



Ph.D., Texas A&M University
M.A., Texas Christian University
B.A., Houston Baptist University


Ethics
Social Responsibility in Business
Volunteer and Donor Behavior
Sales/Sales Management
Buyer Behavior

Principles of Marketing
Business Ethics
Social Responsibility in Business
Marketing Channels
B2B Marketing
Marketing Strategy
Marketing Research


The following may be selected publications rather than a comprehensive list.

Journal Articles


Jackson, Ralph et al. “Venezuelan and Mexican Personality Differences: Economic and Marketing Implications.” Journal of Marketing Development and Competitiveness 7.2 (2013): 95–101. Print.

Jackson, Ralph, Charles Wood, and James Zboja. “The Dissolution of Ethical Decision Making in Organizations: A Comprehensive Review and Model.” Journal of Business Ethics 116.2 (2013): 233–250. Print.

Jackson, Ralph, and Charles Wood. “The Marketing Environment: A New Paradigm.” Academy of Marketing Studies Journal 17.1 (2013): 35–50. Print.

Jackson, Ralph, GARY JACKSON, and Clyde Newmiller. “Consumer Demographics and Consumer Reaction to Product Tampering .” Psychology and Marketing 9 (1992): 43–53. Print.

Jackson, Ralph, STEPHEN MCDANIEL, and C RAO. “Inflation-Induced Adaptive Behavior.” Psychology and Marketing 3 (1986): 113–122. Print.

Jackson, Ralph, and A PARASURAMAN. “The Yellow Pages as an Advertising Tool for Small Businesses.” American Journal of Small Business 12 (2018): 110–114. Print.

Jackson, Ralph, Stephen McDaniel , and C. RAO. “Food Shopping and Preparation: Psycho Graphic Differences of Working Wives and Housewives.” Journal of Consumer Research 12 (2018): 110–114. Print.

Jackson, Ralph, and PHILLIP COOPER. “Applying A Services Marketing Orientation to the Industrial Sector.” Journal of Industrial and Business Marketing, (2018): 51–54. Print.

Jackson, Ralph. “Social Responsibility and Competitiveness: Is There Really a Paradox?,’ .” Journal of Global Competitiveness 5 (2018): 157–162. Print.

Jackson, Ralph et al. “Can Retailers Get Higher Prices for ‘End-of-Life’ Inventory through Online Auctions?” Journal of Retailing (2018): n. pag. Print.

Jackson, Ralph, Lester Neidell, and Dale Lunsford. “An Empirical Investigation of the Differences in Goods and Services as Perceived by Organizational Buyers.” Industrial Marketing Management 24 (2018): 99–108. Print.

Jackson, Ralph, GARY JACKSON, and CLYDE NEWMILLER. “A Longitudinal Examination of Shopper Attitudes Toward Scanners.” International Journal of Retailing 2 (2018): 49–58. Print.

Jackson, Ralph. “How Multi-Dimensional Is the Purchasing Job.” Journal of Purchasing and Materials Management, 26.27-33 (2018): n. pag. Print.

Jackson, Ralph, and JOE WOLFE. “An Investigation of the Needs for Algorithmic Validity .” SIMULATION & GAMES 3 (2018): 272–291. Print.

Jackson, Ralph, and PHILLIP COOPER. “Unique Aspects of Industrial Services Marketing.” Industrial Marketing Management 17 (2018): 111–118. Print.

Jackson, Ralph, GARY JACKSON, and ELIZABETH ENSLEY. “The Marketing Concept: Viability or Liability.” Business Insights 6 (2018): 11–13. Print.

Jackson, Ralph, and WILLIAM PRIDE. “The Use of Approved Vendor Lists.” Industrial Marketing Management 15 (2018): 165–169. Print.

Book Chapter


Jackson, Ralph. “The Effect of Approved Vendors Lists on Industrial Marketing.” Yes. Ed. Arch Woodside. Vol. 3. Advances in Business Marketing/JAI Press, Inc., 1988. 79–94. Print.

Conference Proceedings


Jackson, Ralph, and Charles Wood. “The B2B Environments: A New Perspective.” Society for Marketing Advances Conference Proceedings of 2006, , 2006. Print.

Jackson, Ralph, and Gail Zank. “Factors Impacting Environmentally-Related Consumer Behavior.” Society for Marketing Advances - 2001 Proceedings, 2001. Print.

Wood, Charles , Bruce Alford, and Ralph Jackson. “Going, Going, Gone! An Examination of the Applicability of Traditional Pricing Theory to the ‘Open Marketplace’ of Online Auctions.” Society for Marketing Advances - 2001 Proceedings, 2001. Print.

Jackson, Ralph, Charles Wood, and BRUCE. “The Environmental Concern-Consumer Action Paradox: Examining the Differences in Espoused and Enacted Models, Proceedings of the 1997 Southern Marketing Association, Atlanta, GA, Elnora W. Stuart and Ellen M. Moore (Eds.), with Gail Zank.” 1997 Southern Marketing Association, 1997. Print.

Jackson, Ralph, JAMES CAGLEY, and DALE LUNSFORD. “Blending Sales Forces as an Element in Successful Mergers .” Southwestern Marketing Association Proceedings - 1994, 1994. 154–160. Print.

Jackson, Ralph, and STEVE CASHON. “The Inherent Ethical Conflicts in the Corporate Setting.” American Marketing Association, Proceedings of the 1993 Winter Educator's Conference , 1993. Print.

Jackson, Ralph, and BETTINA CORNWELL. “The Effect of Career Stage on Organizational Buyer Behavior.” Proceedings of the 1991 Southwest Marketing Association, 1991. Print.

Jackson, Ralph, GARY JACKSON, and CLYDE NEWMILLER. “Product Tampering: Some Consumer Concerns and Attitudes.” Proceedings of the 1989 Southwest Marketing Association, 1989. Print.

Jackson, Ralph. “A Review of Purchasing Procedures in Differing Sizes and Types of Organizations.” Proceedings of the 1988 Southwest Marketing Association Annual Meeting. 1988. Print.

Jackson, Ralph. “Exchange in the Context of Social Evolution.” Proceedings of the 1988 Southwest Marketing Association annual meeting., 1988. Print.

Jackson, Ralph. “Selling As A Career: A View From the Classroom.” Southwest Marketing Association - Proceedings -, 1987. Print.

Jackson, Ralph. “Exploring the Probabilistic Incentive in Mail Research.” American Marketing Associations - Proceedings - 1986, 1986. Print.

Jackson, Ralph, GARY JACKSON, and CLYDE NEWMILLER. “Strategic Market Planning in Small Business.” Proceedings of the 1986 Southwest Marketing Association annual meeting, 1986. Print.

Jackson, Ralph, PHILLIP COOPER, and TODD DAER. “Foundations of Industrial Services Marketing.” Proceedings of the 1986 Southern Marketing Association annual meeting, 1986. Print.

Jackson, Ralph, GEORGE LUCAS, and JOE MILLER. “Recent Issues in Yellow-Page Advertising.” Proceedings of the 1986 Decision Sciences Institute national meeting, 1986. Print.

Jackson, Ralph. “Vendor Selection Criteria: Which Are the Most Important?” Southwest Marketing Association meetings, 1986. Print.

Jackson, Ralph, and JEFFREY SAGER. “An Inventory of Shopper Typologies: Research Directions and Strategic Implications.” Southwest Marketing Association meetings, 1983. Print.

Other


Jackson, Ralph, and James Zboja. “Factors Impacting Charitable Contributions and Volunteerism.” (2018): n. pag. Print.

Working Paper


Jackson, Ralph. “Decsion-Making Approach and Its Effect on Ethics in an Organization.” N.p., 2018. Print.


ALLIED ACADEMICS
AMERICAN MARKETING ASSOCIATION
ALPHA KAPPA DELTA
ALPHA MU ALPHA
BETA GAMMA SIGMA


BUS 4001 Business Applications
BUS 4001 Business Applications
MBA 7053 Marketing Management
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MBA 7053 Marketing Management
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MBA 7053 Marketing Management
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MBA 7110 M.B.A. Experience
MBA 7110 M.B.A. Experience
MBA 7110 M.B.A. Experience
MBA 7120 MBA Experience 2
MGT 4013 Soc Responsibility Bus
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MGT 4023 Negotiation and Management Skills
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MGT 4023 Negotiation & Management Processes
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MGT 4023 Negotiation and Management Skills
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MGT 4213 Not-for-Profit Practicum
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MGT 4503 Internship in Management
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MGT 4503 Management Internship
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MGT 4503 Management Internship
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MGT 6023 Negotiation & Mgt Skill
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MKTG 3003 Principles of Marketing
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MKTG 3003 Principles of Marketing
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MKTG 3003 Principles of Marketing
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MKTG 3003 Principles of Marketing
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MKTG 3003 Principles of Marketing
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MKTG 3003 Principles of Marketing
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MKTG 4013 Soc Responsibility Bus
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MKTG 4213 Non-Profit Marketing Intersnship
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MKTG 4213 Not-for-Profit Practicum
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MKTG 4213 Not-for-Profit Pract
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MKTG 4501 Practicum in Marketing
MKTG 4503 Internship in Marketing
MKTG 4503 Practicum in Marketing
MKTG 6013 Soc Responsibility Bus
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