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Saeed Samiee PhD

Collins Professor of Marketing Collins College of Business
Management and Marketing
Helmerich Hall 302 D 918-631-2019
saeed-samiee@utulsa.edu
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Biography

Saeed Samiee is Collins Professor of Marketing and International Business at The University of Tulsa, where he has been a member of the faculty since 1993.  His research, publications, and teaching are centered on marketing strategy, particularly in global, international and regional contexts.  He has published in and reviews for the leading marketing and international business journals including Journal of Marketing, Journal of the Academy of Marketing Science, and Journal of International Business Studies.  He serves on the editorial review boards of 12 journals and has been recognized as an author and a reviewer by the Journal of the Academy of Marketing Science, Journal of International Business Studies, Journal of Business Research, and Journal of Teaching in International Business.  Prior to joining The University of Tulsa as professor and director of TU's international business activities, he was a Professor International Business at the University of South Carolina.  He has served as a visiting scholar in over a dozen countries and is the recipient of the Outstanding Teaching Award at USC and the Mayo Research Excellence Award at TU on three occasions. He, along with two co-authors, received the decade award for research with the highest impact in international marketing by the American Marketing Association's Global Marketing SIG for a publication in Strategic Management Journal.



Ph.D., Ohio State University
M.B.A., California State University-Long Beach
B.S., Brigham Young University


The following may be selected publications rather than a comprehensive list.

Journal Articles


Samiee, Saeed, Brian Chabowski, and Thomas Hult. “Cross-National Research and International Business: An Interdisciplinary Path.” International Business Review (2017): n. pag. Print.

Samiee, Saeed, RUBY LEE, and SUSAN WEI. “The Influence of Organic Organizational Cultures, Market Responsiveness, and Product Strategy on Firm Performance in an Emerging Market,‟ Journal of the Academy of Marketing Science, with Susan Wei and Ruby P. Lee, 42 (1), 2014, 49-70.” JAMS 42.1 (2014): 49–70. Print.

Samiee, Saeed, and L. LEONIDOU. “Antecedents and Outcomes of Exporter-Importer Relationship Quality: Synthesis, Meta-Analysis, and Directions," Journal of International Marketing, with L. Leonidou, B. Aykol, and M. Talias, 2014, 22 (2), 21-46. .” JIM 22.2 (2014): 21–46. Print.

Samiee, Saeed, Brian Chabowski, and Thomas Hult. “A Bibliometric Analysis of the Global Branding Literature and a Research Agenda.” Journal of International Business Studies (2013): n. pag. Print.

Chabowski, Brian, Saeed Samiee, and G. Tomas Hult. “A Bibliometric Analysis of the Global Branding Literature and a Research Agenda.” Journal of International Business Studies 44.6 (2013): 622–34. Print.

Samiee, Saeed. “International Market-Entry Mode Decisions: Cultural Distance's Role in Classifying Partnerships versus Sole Ownership, Journal of Business Research, 66, 2013, 659–661.” JBR 66 (2013): 659–661. Print.

Samiee, Saeed, and Brian Chabowski. “Knowledge Structure in International Marketing: A Multi-Method Bibliometric Analysis.” Journal of the Academy of Marketing Science 40.2 (2012): 364–86. Print.

Samiee, Saeed, and MARIA SAAKSJARVI. “Assessing Multifunctional Innovation Adoption via an Integrative Model," Journal of the Academy of Marketing Science, with Maria Sääksjärvi, 39 (5), October 2011, 717-735.” JAMS 39.5 (2011): 717–735. Print.

Samiee, Saeed. “Resolving the Impasse Regarding Research on the Origins of Products and Brands," International Marketing Review, 28 (5), 2011, 473-485.” IMR 28.5 (2011): 473–485. Print.

Samiee, Saeed, and Maria Sääksjärvi. “Relationships among Brand Identity, Brand Image and Brand Preference: Differences between Cyber and Extension Retail Brands over Time.” Journal of Interactive Marketing (2011): n. pag. Print.

Samiee, Saeed, and MARIA SAAKSJARVI. JOURNAL OF INTERACTIVE MARKETING 25.3 (2011): 169–177. Print.

Samiee, Saeed. “Advancing the Country Image Construct – A Commentary Essay," Journal of Business Research, 63 2010, 442–445.” JBR 63 (2010): 442–445. Print.

Samiee, Saeed, HASHEM NIKOMARAM, and PEJMAN JAFARI. “Contemporary Marketing in Iran," Journal of Marketing Management, with Hashem Nikomaram and Pejman Jafari, 2008.” IMM (2008): n. pag. Print.

Samiee, Saeed, and . “‘Global Marketing Effectiveness via Alliances and Electronic Commerce in Business-to-Business Markets," Industrial Marketing Management, January, 37 (1), 2008, 3-8. .” IMM 37.1 (2008): 3–8. Print.

Samiee, Saeed, and MARIA SAAKSJARVI. “‘Non-Price Antecedents of Consumer Preference for Cyber and Extension Brands," Journal of Interactive Marketing, with Maria Sääksjärvi, 21 (1), 2007, 22-35.” JOURNAL OF INTERACTIVE MARKETING 21.2 (2007): 22–35. Print.

Samiee, Saeed, CONSTANTINE KATSIKEAS, and MARIOS THEODOSIOU. “‘Strategy Fit and Performance Consequences of Marketing Strategy Standardization," Strategic Management Journal, with Constantine Katsikeas and Marios Theodosiou, 27 (9), September 2006, 867-890.” STRATEGIC MANAGEMENT JOURNAL 27.9 (2006): 867–890. Print.

Samiee, Saeed, PETER WALTERS, and LESLIE YIP. “‘Value Creation in International Electronic Markets: A Conceptual Framework," Emerging Frontiers in International Business Research and Theory, Volume 2, with Peter Walters and Leslie Yip, 2006.” EMERGING FRONTIERS IN INTERNATIONAL BUSINESS RESEARCH AND THEORY 2 (2006): n. pag. Print.

Samiee, Saeed, and PETER WALTERS. “‘Supplier and Customer Exchange in International Industrial Markets: The Intermediary Perspective," Industrial Marketing Management, with Peter Walters, 35, 2006, 589-599.” IMM 35 (2006): 589–599. Print.

Samiee, Saeed, TERRY SHIMP, and SUBHASH SHARMA. “‘Brand Origin Recognition Accuracy: Its Antecedents and Consumers' Cognitive Limitations," Journal of International Business Studies, with Terry Shimp and Subhash Sharma, 36, 2005, 379-397.” JIBS 36 (2005): 379–397. Print.

Samiee, Saeed, LESLIE YIP, and SHERRIFF LUK. “‘International Marketing in Southeast Asia: Retailing Trends and Opportunities in China," International Marketing Review, with Leslie Yip and Sherriff Luk, 21 (3), 2004, 247-254. .” IMR 21.3 (2004): 247–254. Print.

Samiee, Saeed, PAUL CHAO, and LESLIE YIP. “‘International Marketing in the Asia-Pacific Region," International Marketing Review, with Paul Chao and Leslie Yip, 21 (3), 2004, Editorial, 243-246.” IMR 21.3 (2004): 243–246. Print.

Samiee, Saeed, PAUL CHAO, and LESLIE YIP. “‘International Marketing and the Asia-Pacific Region: Developments, Opportunities, and Research Issues’ International Marketing Review, with Paul Chao and Leslie Yip, 20 (5), 2003, 480-492.” IMR 21.3 (2003): 480–492. Print.

Samiee, Saeed, and PETER WALTERS. “‘Relationship Marketing in an International Context: A Literature Review," International Business Review, with Peter Walters, Vol. 12, 2003, 193-214. .” IBR 12 (2003): 193–214. Print.

Samiee, Saeed et al. “‘Advertising Standardization in Multinational Corporations: The Subsidiary Perspective," Journal of Business Research, with Insik Jeong, Jae Hyeon Pae, and Susan Tai, Vol. 56, 2003, 613-626. .” JBR 56 (2003): 613–626. Print.

Samiee, Saeed, and . “‘International Countertrade: A Reverse Marketing Perspective," Advances in International Marketing, Vol. 14, 2003, 9-33.” AIM 14 (2003): 9–33. Print.

Samiee, Saeed, and PETER WALTERS. “‘Marketing Strategy in Emerging Markets: The Case of China," Journal of International Marketing, with Peter Walters, 11 (1), 2003, 97-106. Winner of the S. Tamer Cavusgil Award for the Best Article Published in the Journal of International Marketing, 2004.” JIM 11.1 (2003): 97–106. Print.

Samiee, Saeed, JAE PAE, and SUSAN TAI. “Global Advertising Strategy: The Moderating Roles of Brand Familiarity and Execution Style," International Marketing Review, with Jae Pae and Susan Tai, 19 (2), 2002, 176-189. .” IMR 19.2 (2002): 176–189. Print.

Samiee, Saeed, LEONIDUS LEONIDOU, and CONSTANTINE KATSIKEAS. “‘Marketing Strategy Determinants of Export Performance: A Meta-Analysis," Journal of Business Research, with Leonidas C. Leonidou and Constantine S. Katsikeas, 55 (1), 2002, 51-67. Reprinted in International Marketing, Masaaki Kotabe (Ed.), 2007, Sage Publications. .” JBR 55.1 (2002): 51–67. Print.

Samiee, Saeed, and PETER WALTERS. “‘Export Education: Perceptions of Sporadic and Regular Exporting Firms," International Marketing Review, with Peter Walters, 19 (1), 2002, 80-97. .” IMR 19.1 (2002): 80–97. Print.

Samiee, Saeed, and PETER WALTERS. “‘Determinants of Structured Export Knowledge Acquisition," International Business Review, 8 (3), 2000, 373-397, with Peter Walters. .” IBR 8.3 (2000): 373–397. Print.

Samiee, Saeed, and PATRIK ANCKAR. “‘Customer-Oriented Invoicing in Exporting," Industrial Marketing Management, 29 (6), 2000, 507-520, with Patrik Anckar.” IMM 29.6 (2000): 507–520. Print.

Samiee, Saeed. “‘On the Transition from International Marketing to Global Marketing," Journal of Marketing Management, 9 (1), Spring, 1999, 1-7.” JMM 9.1 (1999): 1–7. Print.

Samiee, Saeed. “‘The Internationalization of Services: Trends, Obstacles, and Issues," Journal of Services Marketing, 13 (4/5), 1999, 319-328.” JSM 13.4/5 (1999): 319–328. Print.

Samiee, Saeed. “‘The Internet and International Marketing: Is There a Fit?," Journal of Interactive Marketing, 12 (4), Autumn 1998, 5-21. Reprinted in Internet Marketing: Readings and Online Resources, Paul Richardson (Ed.), 2001, Burr Ridge, IL: McGraw-Hill Irwin. .” JOURNAL OF INTERACTIVE MARKETING 12.4 (1998): 5–21. Print.

Samiee, Saeed, and GARRY BRUTTON. “‘Anatomy of a Failed High Technology Strategic Alliance in a Transitional Economy," Organizational Dynamics, Summer 1998, 27 (1), 51-64, with Garry Bruton.” ORGANIZATIONAL DYNAMICS 27.1 (1998): 51–64. Print.

Samiee, Saeed, and PATRIK ANCKAR. “‘Currency Choice in Industrial Pricing: A Cross-National Evaluation," Journal of Marketing, 62 (3), July 1998, 112-127, with Patrik Anckar. Awarded Citation of Excellence, (Highest Quality Rating), Bradford, England: Anbar Electronic Intelligence, 1999. .” JM 62.3 (1998): 112–127. Print.

Samiee, Saeed, and OTHERS. “‘Exporting and the Internet: A Conceptual Perspective," International Marketing Review, 1998, 15 (8), 413-426. Reprinted in: (1) Dann and Dann (2001), Strategic Internet Marketing, John Wiley & Sons, 282-283; (2) Paliwoda, Stanley J. and John K. Ryans, Jr. (2007) (Eds.), International Marketing, Glascow, UK: Edward Elgar Publishing Ltd.; and (3) Masaaki Kotabe (Ed.), (2007), International Marketing, Sage Publications. .” IMR 15.8 (1998): 413–426. Print.

Samiee, Saeed, and NICHOLAS ATHANASSIOU. “‘International Strategy Research: Cross-Cultural Methodology Implications," Journal of Business Research, 1998, 43 (2), 79-96, with Nicholas Athanassiou. Awarded Citation of Excellence (Highest Quality Rating), Bradford, England: Anbar Electronic Intelligence, 1999.” JBR 43.2 (1998): 79–96. Print.

Samiee, Saeed. “‘Strategic Considerations in European Retailing," Journal of International Marketing, 3(3), 1995, 49-77.” JIM 3.3 (1995): 49–77. Print.

Samiee, Saeed, JEFFREY ARPAN, and MARTIN MEZNAR. “‘International Business Training Programs in U.S. Firms: Some Preliminary Observations," Journal of Teaching in International Business, 5 (4), 1994, 1-16, with Jeffrey Arpan and Martin Meznar. .” JTIB 5.4 (1994): 1–16. Print.

Samiee, Saeed. “‘Customer Evaluation of Products in a Global Market," Journal of International Business Studies, 25(3), 1994, 579-604. Reprinted in Strategic Management in a Global Economy, in H. Vernon-Wortzel and L. Wortzel (Eds.), 1997, NY: John Wiley & Sons, 320-338.” JIBS 25.3 (1994): 579–604. Print.

Samiee, Saeed, and INSIK JEONG. “‘Cross-Cultural Research in Advertising: An Assessment of Methodologies," Journal of the Academy of Marketing Science, 22(3), 1994, 205-217, with Insik Jeong.” JAMS 22.3 (1994): 205–217. Print.

Samiee, Saeed, and . “‘Retailing and Channel Considerations in Developing Countries: A Review and Research Propositions," Journal of Business Research, 27(2), 1993, 103-129. Reprinted in Stores, October 1993, p. 11.” JBR 27.2 (1993): 103–129. Print.

Samiee, Saeed, P. WALTERS, and F. DUBOIS. “‘Exporting As An Innovative Behavior: An Empirical Investigation," International Marketing Review, 10(3), 1993, 5-25, with P. Walters and F. DuBois.” IMR 10.3 (1993): 5–25. Print.

Samiee, Saeed, T. SHIMP, and T. MADDEN. “‘Countries and Their Products: A Cognitive Structure Perspective," Journal of the Academy of Marketing Science, 21(4), 1993, 323-330, with T. Shimp and T. Madden. This Article Was a Finalist for the Annual Jagdish N. Sheth Best Article Award.” JAMS 21.4 (1993): 323–330. Print.

Samiee, Saeed, and K. ROTH. “‘The Influence of Global Marketing Standardization on Performance," Journal of Marketing, April 1992, 1-17, with K. Roth. .” JM 1-17 (1992): n. pag. Print.

Samiee, Saeed, and PETER WALTERS. “‘Segmenting Corporate Exporting Activities: Sporadic Versus Regular Exporters," Journal of the Academy of Marketing Science, 19(2), Spring, 1991, 93-104, with Peter Walters.” JAMS 19.2 (1991): 93–104. Print.

Samiee, Saeed, and . “‘A Managerial Approach to Integrated Productivity Planning," International Journal of Management, 7(4), December 1990, 446-455.” IJM 7.4 (1990): 446–455. Print.

Samiee, Saeed, and ROBERT BARTELS. “‘Homage To A Marketing Scholar: Robert D.W. Bartels," Journal of the Academy of Marketing Science, Summer, 1990, 245-247.” JAMS (1990): 245–247. Print.

Samiee, Saeed, and . “‘Strategic Considerations of the EC 92 Plan For Small Exporters," Business Horizons, March-April 1990, 48-52.” BUSINESS HORIZONS (1990): 48–52. Print.

Samiee, Saeed, and PETER WALTERS. “‘Rectifying Strategic Gaps in Export Management," Journal of Global Marketing, 4(1), 7-37, 1990, with Peter Walters.” JGM 4.1 (1990): 7–37. Print.

Samiee, Saeed, and ADAM MAYO. “‘Barriers to Trade With Japan: A Socio-Cultural Perspective," European Journal of Marketing, 24(12), 1990, 48-66, with Adam Mayo.” EJM 24.12 (1990): 48–66. Print.

Samiee, Saeed. “‘Productivity Planning and Strategy in Retailing," California Management Review, Winter, 1990, 54-76.” CMR (1990): 54–76. Print.

Samiee, Saeed, and PETER WALTERS. “‘A Model for Assessing Performance in Small U.S. Exporting Firms," Entrepreneurship: Theory and Practice, 15(2), Winter, 1990, 33-50, with Peter Walters.” ENTREPRENEURSHIP:THEORY AND PRACTICE 15.2 (1990): 33–50. Print.

Samiee, Saeed, and PETER WALTERS. “‘Influence of Firm Size on Export Planning and Performance," Journal of Business Research, Vol. 20, 1990, 235-248, with Peter Walters. Identified as the 5th Most Influential Article Published by the Journal of Business Research from 1990-1999 (See Knight, Hult, and Bashaw (2000), ‘Research Productivity in the Journal of Business Research: 1985-1999," JBR, 49 (3), 303-314). .” JBR 20 (1990): 235–248. Print.

Chabowski, Brian, Saeed Samiee, and G. Tomas Hult. “‘International Relationship Marketing: Intellectual Foundations and Avenues for Future Research," .” Journal of International Marketing (2017): n. pag. Print.

Book Chapters


Samiee, Saeed. “‘Exploring the Theoretical Foundations of the Exporter-Importer Relationship Research," in Research Handbook in Export Marketing, Craig Julian (Ed.), London: Edward Elgar Publishing, with Leonidas C. Leonidou, and Bilge Aykol, 2014, 405-430. .” 2014. Print.

Samiee, Saeed. “‘Born Global or Simply Rapidly Internationalizing?: Review, Critique, and Future Prospects," in Handbook of Research on Born Globals, Mika Gabrielsson and V.H. Manek Kirpalani (Eds.), London: Edward Elgar Publishing, with Leonidas C. Leonidou, 2012, 16-35. .” 2012. Print.

Samiee, Saeed. “‘Relevance and Rigor in International Marketing Research: Developments in Product and Brand Origin Line of Inquiry," in International Marketing Theory, Subhash C. Jain and David A. Griffith (Eds.), London: Edward Elgar Publishing Company, with Leonidas C. Leonidou,2011, 68-87.” 2011. Print.

Samiee, Saeed. “‘Research into Exporting: Theoretical, Methodological, and Empirical Insights," in Masaaki Kotabe and Kristiaan Helsen (Eds.), Handbook of International Marketing, SAGE Publications, with Constantine S. Katsikeas and Leonidas Leonidou,2009, 165-182.” 2009. Print.

Samiee, Saeed. “‘Uniformity versus Conformity: The Standardization Issue in International Marketing Strategy," in Masaaki Kotabe and Kristiaan Helsen (Eds.), Handbook of International Marketing, SAGE Publications, with Constantine S. Katsikeas and Marios Theodosiou, 2009, 303-322.” 2009. Print.

Samiee, Saeed. “‘Value Creation in International Electronic Markets: A Conceptual Framework," in A. Lewin Et Al. (Eds.), Thought Leadership in Advancing International Business Research, London: Palgrave-Macmillan, with Peter G.P. Walters and Leslie Yip, 2008, 79-103.” 2008. Print.

Samiee, Saeed. “‘The Country-of-Origin Phenomenon Within the Context of Globalization: Research Relevance and Managerial Implications," in Khalid I. Al-Sulaiti (Ed.), Country of Origin Effects on Consumer Behavior, Qatar: The Institute of Administrative Development, 2007, Chapter 2, 159-192. .” 2007. Print.

Samiee, Saeed. “‘Adding Value in Business-to-Business Markets: Internet Based Strategies," in Strategic SCM Capability, Tokyo: Meiji University, 2007, Chapter 5, 105-118, with Peter Walters. .” 2007. Print.

Samiee, Saeed. “‘Supply Chain Management in the U.S. Subsidiaries of Japanese Electronics Firms," in Strategic SCM Capability, Tokyo: Meiji University, 2007, Chapter 10, 209-227, with Peter Walters. .” 2007. Print.

Samiee, Saeed. “‘Non-Equity International Strategic Alliances and Relationship Marketing: Issues and Research Directions," in Economics, Education, and Evolution, Patrik Anckar (Ed.), Turku, Finland, Åbo Akademi University Press, 94-115. .” 2005. Print.

Samiee, Saeed. “‘Roles and Consequences of Electronic Commerce in Global Marketing," in Handbook of Research in International Marketing, Subhash Jain (Ed.), Northampton, MA: Edward Elgar, 2003, 336-357. .” 2003. Print.

Samiee, Saeed. “‘The Globalization of Firms: Strategies and Outcomes," in Emerging Issues in International Business Research, M. Kotabe and P.S. Aulakh (Eds.), Northhampton, MA: Edward Elgar Publishing,2002, 201-221.” 2002. Print.

Samiee, Saeed. “‘A Conceptual Framework for International Marketing," in International Business: An Emerging Vision, B. Toyne and D. Nigh (Eds.), Columbia, SC: University of South Carolina Press, 1997, 542-560.” 1997. Print.

Samiee, Saeed. “‘Impediments to Progress in Retailing in Developing Nations," in Retailing Environments in Developing Countries, A.M. Findlay, R. Paddison, and J. Dawson (Eds.), London: Routledge, 1990, 30-39.” 1990. Print.

Samiee, Saeed. “‘Using National Export Promotion Programs to Assist Smaller Firm’s International Entrepreneurial Initiatives," in Handbook of Research on International Entrepreneurial Strategies: Impact on SME Performance Globally, Edward Elgar Publishing, with Leonidas C. Leonidou and Valeska V. Geldres, Forthcoming. .” 2017. Print.

Books


Samiee, Saeed et al. Socially-Responsible International Business: Critical Issues and the Way Forward. Cham, Switzerland: Springer International Publishing AG, 2018. Print.

Samiee, Saeed et al. Advances in Global Marketing: A Research Anthology. Cham, Switzerland: Springer International Publishing AG, 2017. Print.

Book Reviews


Samiee, Saeed. “‘In Search of an Optimal Infrastructure for International Business Education and Research," a Review of International Business: Institutions and the Dissemination of Knowledge, by Brian Toyne and Douglas Nigh, Eds., 1999, Columbia, SC: University of South Carolina Press, Thunderbird International Business Review, September-October 2001, 705-711. .” 2001: n. pag. Print.

Samiee, Saeed. “Globalization, Privatization, and Free Market Economy, by C.P. Rao (Editor), Westport, CT: Quorum Books, 1998, Journal of the Academy of Marketing Science, 29 (3), 2001, 318-321.” 2001: n. pag. Print.

Samiee, Saeed. “Network Dynamics in International Markets, by P. Naudé and P. Turnbull (Eds.), 1998, NY: Pergamon, Thunderbird International Business Review, January-February, 2000.” 2000: n. pag. Print.

Samiee, Saeed. “Relationships and Networks in International Markets, by H.G., Gemünden, T. Ritter, and A. Walter (Eds.), 1997, NY: Pergamon, Thunderbird International Business Review, March-April, 2000, 251-260.” 2000: n. pag. Print.

Samiee, Saeed. “Marketing Strategies for the New Europe: A North American Perspective on 1992, by John K. Ryans, Jr. and Pradeep A. Rau. Chicago: American Marketing Association, 1990. Journal of International Business Studies, 22(1), 156-162.” 1990: n. pag. Print.

Samiee, Saeed. “The Legal and Economic Aspects of Gray Market Goods, by Seth E. Lipner, New York: Quorum Publishers 1990, Journal of International Business Studies, 23 (1), 186-190. .” 1990: n. pag. Print.

Others


Samiee, Saeed, and Brian Chabowski. “Research Activity Regarding the Origins of Products and Brands: Knowledge Structure and Paths for Further Progress.” Winter Marketing Academic Conference, The American Marketing Association (2017): n. pag. Print.

Samiee, Saeed, Brian Chabowski, and Thomas Hult. “An Evaluation of Cross-National Research Across Multiple Domains: Using Knowledge Structure for Future Opportunities in International Marketing.” Winter Marketing Academic Conference, The American Marketing Association (2016): n. pag. Print.

Samiee, Saeed. “‘Knowledge Structure in Cross-Cultural Research: A Bibliometric Examination of Methodologies," Paper Presented at the Academy of International Business Annual Conference, Istanbul, Turkey, 2013, with Brian Chabowski and G. Tomas M. Hult.” (2013): n. pag. Print.

Samiee, Saeed. “‘Behavioral Aspects of the Exporter-Importer Working Relationship: A Meta-Analysis," Paper Presented at the Academy of International Business Annual Conference, Istanbul, Turkey, 2013, with Leonidas C. Leonidou, Bilge Aykol, and Michael A. Talias.” (2013): n. pag. Print.

Samiee, Saeed. “‘Market Orientation Within the Context of Global Marketing: A Conceptual and Managerial Challenge," Special Panel on Globalization, DSI Annual Conference, San Francisco, November 17-20, 2012.” (2012): n. pag. Print.

Samiee, Saeed. “‘Revisiting the Globalization Debate: Issues, Trends and Realities," Special Panel on Globalization, DSI Annual Conference, Boston, November 19-22, 2011. .” (2011): n. pag. Print.

Samiee, Saeed. “‘Environment-International Promotion Strategy Coalignment: An Examination of Subsidiary-Level Performance," Paper Presented at the Academy of International Business Conference, Rio De Janeiro, Brazil, June, 2010, with Marios Theodosiou and Constantine Katsikeas.” (2010): n. pag. Print.

Samiee, Saeed. “‘A Cross-National Investigation of Customer-Orientation and Currency Strategy in Export Invoicing," Paper Presented at the Academy of International Business Conference, Rio De Janeiro, Brazil, June, 2010, with Patrik Anckar.” (2010): n. pag. Print.

Samiee, Saeed. “‘The Performance Impact of Currency Orientation in Export Transactions," in Current Knowledge and Strategic Developments in Global Marketing," at the Winter Educators' Conference, American Marketing Association, Tampa, FL, February, 2009, with Patrik Anckar.” (2009): n. pag. Print.

Samiee, Saeed. “‘Brand Standardization-Adaptation Strategies in Export Markets," Paper Presented at the Academy of International Business Conference, Milan, Italy, June, 2008, with Insik Jeong. .” (2008): n. pag. Print.

Samiee, Saeed. “‘Strategy Coalignment as Means of Determining an Appropriate Balance Between Global Marketing Standardization and Local Adaptation," Paper Presented at the Academy of Marketing Science Conference, Vancouver, May, 2008, Constantine Katsikeas. .” (2008): n. pag. Print.

Samiee, Saeed. “‘Export Marketing Strategy–Performance Relationship: An Application of Strategy Coalignment Theory," Paper Presented in the Contemporary Strategic Developments in Global Marketing Session at the Winter Educators' Conference, American Marketing Association, Austin, TX, February, 2008, with Suthawan Chirapanda and Constantine Katsikeas.” (2008): n. pag. Print.

Samiee, Saeed. “‘Export Marketing Strategy–Performance Relationship: An Application of Strategy Coalignment Theory," Paper Presented in the Contemporary Strategic Developments in Global Marketing Session at the Winter Educators' Conference, American Marketing Association, Austin, TX, February, 2008, with Suthawan Chirapanda and Constantine Katsikeas.” (2008): n. pag. Print.

Samiee, Saeed. “‘Pricing, Advertising, and Strategy Considerations in International Marketing," Paper Presented as a Component of a Panel Addressing ‘Emerging Research Issues in International Marketing," at the European Marketing Academy Annual Conference, Athens, Greece, May 2006, with Peter Walters. .” (2006): n. pag. Print.

Samiee, Saeed. “‘Are Relationships with Suppliers Viewed the Same as Those with Customers? The International Intermediary Perspective," Paper Presented at the Winter Educators' Conference, American Marketing Association, St. Petersburg, FL, February, 2006, with Peter Walters.” (2006): n. pag. Print.

Samiee, Saeed. “‘Electronic Supply Chain Strategies in Global B2B Markets," Paper Presented at the Winter Educators' Conference, American Marketing Association, San Antonio, Texas, February 11-14, 2005, with Peter Walters.” (2005): n. pag. Print.

Samiee, Saeed. “‘Value Creation in International Electronic Markets: A Conceptual Framework," Emerging Research Frontiers in International Business Conference, September 16-19, 2004, Michigan State University, with Peter Walters and Leslie Yip.” (2004): n. pag. Print.

Samiee, Saeed. “‘A Cross-National Study of Cyber and Extension Brands," Paper Presented at the Winter Educators' Conference, American Marketing Association, Scottsdale, Arizona, February 2004, with Maria Sääksjärvi. .” (2004): n. pag. Print.

Samiee, Saeed. “‘The Impact of Information Technology and Relationships on Global Marketing," Marketing Theory and Applications, a Panel at the Winter Educators' Conference, American Marketing Association, Orlando, February 2003. .” (2003): n. pag. Print.

Samiee, Saeed. “‘A Review of International Relationship Marketing Literature: Research Challenges and Opportunities," Paper Presented at the Winter Educators' Conference, American Marketing Association, Orlando, February 2003, with Peter Walters. .” (2003): n. pag. Print.

Samiee, Saeed. “‘The Internationalization of Web-Based Firms," Winter Educators Conference, American Marketing Association, Phoenix, February 2001. .” (2001): n. pag. Print.

Samiee, Saeed. “‘Intercultural Communication: The Role of Trust," Annual Conference of the Academy of International Business, Phoenix, with Peter Walters, November 2000.” (2000): n. pag. Print.

Samiee, Saeed. “‘International Channel Alliances: A Relationship Marketing Perspective," Winter Educators Conference, American Marketing Association, San Antonio, Texas, February 2000, with Peter Walters.” (2000): n. pag. Print.

Samiee, Saeed. “‘Strategic Marketing Determinants of Export Performance: A Meta Analysis," Annual Conference of the Academy of International Business, Vienna, Austria, October 1998, with Leonidas Leonidou and Constantine S. Katsikeas.” (1998): n. pag. Print.

Samiee, Saeed. “‘Advertising Standardization in the Subsidiaries of European-, Japanese-, and U.S.-Based Multinational Firms," Annual Conference of the Academy of International Business, Vienna, Austria, October 1998, with Insik Jeong, Jae Hyeon Pae, and Susan Tai.” (1998): n. pag. Print.

Samiee, Saeed. “‘Exporting Education, Development, and Performance," Annual Conference of the Academy of International Business, Monterrey, Mexico, October 1997, with Peter Walters.” (1997): n. pag. Print.

Samiee, Saeed. “‘Exporting Education in Sporadic and Regular Exporting Firms," Annual Conference of the Academy of International Business, Banff, Canada, September 1996, with Peter Walters.” (1996): n. pag. Print.

Conference Proceedings


Chabowski, Brian, and Saeed Samiee. “An Overview of the Country-of-Origin Research: Using Knowledge Structure to Propose Future Opportunities.” Academy of International Business Annual Meeting Proceedings, 2017. Print.

Chabowski, Brian, and Saeed Samiee. “The Country Image Literature: Mapping Its Intellectual Basis and Research Directions.” Academy of International Business Annual Meeting Proceedings, 2016. Print.

Samiee, Saeed. “‘Fifty Years of Empirical Research on Country-of-Origin Effects on Consumer Behavior: A Meta-Analysis," Proceedings of the 18th Academy of Marketing Science, World Marketing Congress, Bari, Italy, July 14-18, 2015, with Leonidas C. Leonidou, Bilge Aykol, Barbara Stöttinger, and Paul Christodoulides.” 2015. Print.

Samiee, Saeed. “‘The Interdisciplinarity of Cross-National Research," Proceedings of the Academy of International Business Conference, Bengaluru, India, June 27-30, 2015, with Brian R. Chabowski and G. Tomas M. Hult.” 2015. Print.

Samiee, Saeed. “‘An Assessment of Global Branding Research: Co-Citation Analysis as a Tool to Evaluate a Literature Area," Proceedings of the Winter Educators Conference, American Marketing Association, Saint Petersburg, FL, February 17-19, 2012, with Brian R. Chabowski and G. Tomas M. Hult, Best Paper Award Winner, Global and Cross-Cultural Marketing Track.” 2012. Print.

Samiee, Saeed. “‘From Organic Cultures to Firm Performance: The Role of Market Responsiveness and Product Strategy Change in Emerging Markets," Proceedings of the Winter Educators Conference, American Marketing Association, Saint Petersburg, FL, February 17-19, with Yinghong Wei, February, 2012. .” 2012. Print.

Samiee, Saeed. “‘A Bibliometric Analysis of Recent Developments in Global Marketing," Proceedings of World Marketing Congress, Academy of Marketing Science, Reims, France, July 20-23, 2011, with Brian R.Chabowski and Tomas Hult. .” 2011. Print.

Samiee, Saeed. “‘Environment-International Promotion Strategy Coalignment: An Examination of Subsidiary-Level Performance," Proceedings of the AIB Conference, Rio De Janeiro, Brazil, June 25-29, 2010.” 2010. Print.

Samiee, Saeed. “‘Consumer Perceptions of Cyber and Extension Brands Over Time," EMAC Conference, Copenhagen, Denmark, June 1-4, 2010, with Maria Sääksjärvi. .” 2010. Print.

Samiee, Saeed. “‘A Proposed Conceptualization of Electronic Service Quality as a Higher Order Formative Construct," The Academy of Marketing Science 14th Biennial World Marketing Congress, Oslo, Norway, July, 2009, with Marios Theodosiou, Katerina Makri, and Evangelia Katsikea. .” 2009. Print.

Samiee, Saeed. “‘Consumer Preference for Cyber and Extension Brands: A Two-Step Model," Marketing Theory and Applications, Proceedings of the Winter Educators' Conference, American Marketing Association, St. Petersburg, FL, February 2006, Volume 17, 218-219, with Maria Sääksjärv.” 2006. Print.

Samiee, Saeed. “‘Market versus Relational Exchange in the International Supply Chain," Local Roots, Global Links, Proceedings of the Annual Conference of the Academy of International Business, Quebec City, Canada, July 9-12, 2005, with Peter Walters.” 2005. Print.

Samiee, Saeed. “‘Strategic Challenges in Global Marketing," Marketing Theory and Applications, Proceedings of the Winter Educators' Conference, American Marketing Association, Austin, February 2002, Volume 13, 399-401. Received the Global Marketing Best Special Session Award.” 2002. Print.

Samiee, Saeed. “‘Marketing Strategy Development in Emerging Markets: Data Acquisition in China and Russia," Marketing Theory and Applications, Proceedings of the Winter Educators' Conference, the American Marketing Association, Austin, February 2002, Volume 13, 402-408, with Peter Walters. .” 2002. Print.

Samiee, Saeed. “‘The Country-of-Origin Effect and Brand Origin Knowledge: How Little Consumers Know and How Important Knowledge Is," European Advances in Consumer Research (ACR Proceedings), Andrea Groeppel-Klein and Franz-Rudolf Esch (Eds.), Vol. 5, June 2001, with Terence A. Shimp and Subhash Sharma, 325-326. .” 2001. Print.

Samiee, Saeed. “‘Standardized versus Localized Advertising: The Consumer Perspective," in Eds. Harlan E. Spotts and H. Lee Meadows, Developments in Marketing Science, Vol. 23, Coral Gables, Florida: The Academy of Marketing Science, May 2000, p. 316, with Jae Hyeon Pae and Susan Tai. .” 2000. Print.

Samiee, Saeed. “‘A Methodological Assessment of Empirical Studies in Cross-Cultural Advertising," in Eds. Elizabeth J. Wilson and William C. Black, Developments in Marketing Science, Coral Gables, Florida: The Academy of Marketing Science, June 1994, 230-231, with Insik Jeong.” 1994. Print.

Samiee, Saeed. “‘The Response of International Firms to the EC '92 Plan," Marketing in a Changing World, Eurocon '92 Conference, Zürich, May 18-21.” 1992. Print.

Samiee, Saeed. “‘The Mission of Marketing," Marketing in a Changing World, Eurocon '92 Conference, Zürich, May 18-21.” 1992. Print.

Samiee, Saeed. “‘Does Global Marketing Standardization Improve Profitability?," Enhancing Knowledge Development in Marketing, Chicago: American Marketing Association, Summer, 1991, 238-240, with K. Roth.” 1991. Print.

Samiee, Saeed. “‘An Empirical Study of Internal Corporate Exporting Initiative," Dynamics of International Business, Proceedings, European International Business Conference, Madrid, December 1990, with Peter Walters and Frank DuBois.” 1990. Print.

Samiee, Saeed. “‘Consumers' Cognitive Structures For Countries and Their Products." In William Bearden Et Al., Editors, Enhancing Knowledge Development in Marketing, Vol. 1, (Summer), 43. Chicago: American Marketing Association, 1990, with Terence A. Shimp and David J. Snyder.” 1990. Print.

Dissertation Project


Samiee, Saeed. “‘Performance Consequences of Intentional Cannibalization and Radical Innovations in Chinese and Western Enterprises," Proceedings of the Winter Educators Conference, American Marketing Association, Orlando, FL, February 20-22, 2014, with Maria Sääksjärvi, Nükhet Harmancioǧlu, and Jan Erik Hultink.” N.p., 2014. Print.

Manuscript


Samiee, Saeed et al. An Overview of the Service Marketing Literature: The Basis of a Framework for Future Research. 2017.


MBA 7116 Multi-Disciplinary Business Applications
MKTG 3003 Principles of Marketing
MKTG 4083 Marketing Management
MKTG 4093 International Marketing