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Tracy Suter PhD

Vice President for Strategic Initiatives
David and Leslie Lawson Associate Professor of Entrepreneurship Collins College of Business
Management and Marketing
918-631-2082
tracy-suter@utulsa.edu
http://staying.gold
faculty-photo

Ph.D., University of Arkansas
M.B.A., University of Arkansas
B.B.A., Wichita State University


Creative Confidence
Disruptive, Open and Architectural Innovation

Applied Creativity & Innovation
Entrepreneurship
Marketing Research


The following may be selected publications rather than a comprehensive list.

Journal Articles


Hill, Aaron et al. “Innovation and Effectiveness of Co-Founded Ventures: A Process Model.” Journal of Business and Psychology 29.1 (2014): 145–159. Print.

Arnold, Todd et al. “The Effect of Retail Community through Retailer Performance of Community's Core Sociological Functions: An Empirical Study.” Journal of Marketing Theory and Practice 21.3 (2013): 243–255. Print.

Suter, Tracy, John (Jeff) Tanner, and D. Whalen. “January Madness: Teaching Creativity in a Business School.” Marketing Education Review 23.3 (2013): 265–273. Print.

Suter, Tracy, and David Hardesty. “Maximizing Willingness to Bid with Buy-It-Now Auctions.” Journal of Business Research 66.4 (2013): 554–558. Print.

Carlson, Brad, Tracy Suter, and Tom Brown. “Formal versus Informal Brand Community: The Role of Psychological Sense of Brand Community.” Journal of Business Research 61.4 (2008): 284–291. Print.

Kemp, Elyria et al. “Where Do Nutrient Content and Claims Matter? Assessing Consumer Tradeoffs Between Carbohydrates and Fat.” Journal of Consumer Affairs 41.1 (2007): 47–73. Print.

Suter, Tracy. “Protecting the Global Brand in the European Union.” Journal of Euromarketing 17.1 (2007): 23–24. Print.

Suter, Tracy, Steven Kopp, and David Hardesty. “The Effects of Consumers' Ethical Beliefs on Copying Behavior.” Journal of Consumer Policy 29.2 (2006): 190–202. Print.

Jones, Scott, Tracy Suter, and Eric Koch. “Affinity Credit Cards as Relationship Marketing Tools: A Conjoint Analytic Exploration of Combined Product Attributes.” Sport Marketing Quarterly 15.3 (2006): 138–146. Print.

Suter, Tracy, and David Hardesty. “Maximizing Earnings and Price Fairness Perceptions in Online Consumer-to-Consumer Auctions.” Journal of Retailing 81.4 (2005): 307–317. Print.

Hardesty, David, and Tracy Suter. “E-Tail and Retail Reference Price Effects.” Journal of Product and Brand Management 14.2 (2005): 129–136. Print.

Wood, Charles, and Tracy Suter. “Making Marketing Principles Tangible: Online Auctions as Living Case Studies.” Journal of Marketing Education 26.2 (2004): 137–144. Print.

Suter, Tracy, Steven Kopp, and David Hardesty. “The Relationship Between General Ethical Judgments and Copying Behavior at Work.” Journal of Business Ethics 55.1 (2004): 61–70. Print.

Babin, Barry, David Hardesty, and Tracy Suter. “Color and Shopping Intentions: The Intervening Effect of Price Fairness and Perceived Affect.” Journal of Business Research 56.7 (2003): 541–551. Print.

Suter, Tracy, and . “Corporate Identity and Corporate Associations: A Framework for Future Research.” Corporate Reputation Review 5.2/3 (2002): 254–263. Print.

Suter, Tracy, and Steven Kopp. “Fan Sites and Hate Sites on the World Wide Web: Issues in Managing Intellectual Property in the Digital Era.” Quarterly Journal of Electronic Commerce 2.4 (2001): 305–314. Print.

Kopp, Steven, and Tracy Suter. “Trademark Strategies Online: Implications for Intellectual Property Protection.” Journal of Public Policy & Marketing 19.1 (2000): 119–131. Print.

, and Steven Kopp. “Developments in Copyright Policy and Network Technologies.” Journal of Public Policy & Marketing 17.2 (1998): 303–312. Print.

Suter, Tracy, and Steven Kopp. “Using the Internet and World Wide Web in Marketing Education: An Examination of the Copyright Act of 1976.” Marketing Education Review 8.2 (1998): 29–35. Print.

Rapert, Molly, Daniel Lynch, and Tracy Suter. “Enhancing Functional and Organizational Performance via Strategic Consensus and Commitment.” Journal of Strategic Marketing 4 (1996): 193–205. Print.

Suter, Tracy, and Scot Burton. “Believability and Consumer Perceptions of Implausible Reference Prices in Retail Advertisements.” Psychology and Marketing 13 (1996): 37–54. Print.

Suter, Tracy, and Burton Scot. “An Examination of Correlates and Effects Associated With a Concise Measure of Consumers' Nutrition Knowledge.” Family and Consumer Sciences Research Journal 25.2 (1996): 117–136. Print.

Book


Churchill Jr., Gilbert, Tom Brown, and Tracy Suter. Basic Marketing Research: Customer Insights and Managerial Actions (8e). Cengage Learning, 2013. Print.

Conference Proceeding


Wood, Charles, Tracy Suter, and Claire Cornell. “10 Hands-on Class Exercises to Build Student Teams and Spark Creativity.” Venture Well Annual Conference Proceedings. Venture Well Annual Conference Proceedings 2017, 2017. Print.

Other


Boone, Louis, David Kurtz, and Tracy Suter. “MindTap Marketing; Contemporary Marketing.” Cengage Learning 17 (2016): n. pag. Print.

Magazine/Trade Publications


Suter, Tracy. “Corporate Universities.” AMS Quarterly 2013: n. pag. Print.

Suter, Tracy. “Academic Freedumb?” AMS Quarterly 2013: n. pag. Print.

Instructor's Manuals


Churchill Jr., Gilbert, Tom Brown, and Tracy Suter. “Instructor's Manual, Test Bank, and Online Quizzes.” Cengage Learning 8 (2013): n. pag. Print.

Suter, Tracy. “Instructor's Manual and PowerPoint Materials to Accompany the Text: MR.” Cengage Learning 2 (2012): n. pag. Print.

Suter, Tracy. “Instructor's Manual and PowerPoint Materials to Accompany the Text: MR, 1st Edition.” Cengage Learning 1 (2011): n. pag. Print.

Suter, Tracy. “Instructor's Manual, Test Bank, PowerPoint Materials, and Online Quizzes to Accompany the Text Basic Marketing Research, 7th Edition.” Cengage Learning 7 (2010): n. pag. Print.

Suter, Tracy, Gilbert Churchill Jr., and Tom Brown. “Instructor's Manual Materials to Accompany the Text Basic Marketing Research, 6th Edition.” Thomson-Southwestern (2006): n. pag. Print.

Regular Column in Journal or Newspapers


Suter, Tracy. “FBO to Ph.D.” AMS Quarterly 2012: n. pag. Print.

Suter, Tracy. “Combines and Pro Days.” AMS Quarterly 2012: n. pag. Print.

Suter, Tracy. “Will You Be My Friend?” AMS Quarterly 2012: n. pag. Print.

Textbooks


Brown, Tom, and Tracy Suter. MR. Cengage Learning, 2012. Print.

Brown, Tom, and Tracy Suter. MR. Cengage Learning, 2011. Print.

Churchill Jr., Gilbert, Tom Brown, and Tracy Suter. Basic Marketing Research. Cengage Learning, 2010. Print.

Written Case with Instructional Materials


Suter, Tracy. DoubleClick and Privacy on the Internet. Houghton Mifflin, 2004. Print.

Suter, Tracy. DoubleClick and Privacy on the Internet. Thomson-Southwestern, 2004. Print.

Suter, Tracy. DoubleClick and Privacy on the Internet. Houghton Mifflin, 2003. Print.

Suter, Tracy. DoubleClick, Inc. McGraw-Hill/Irwin, 2003. Print.

Suter, Tracy. DoubleClick, Inc. McGraw-Hill/Irwin, 2003. Print.

Suter, Tracy. DoubleClick, Inc. Harcourt College Publishers, 2002. Print.

Material Regarding New Courses/Curricula


Suter, Tracy. “WebCT Course Materials to Accompany the Text Marketing Strategy, 2nd Edition.” Harcourt College Publishers 2 (2002): n. pag. Print.